Field workshop on rice production model using cluster sowing method combined with fertilization in Trieu Phong - Photo: TCL
The Provincial Agricultural Extension Center has closely coordinated with mass media agencies such as Quang Tri Newspaper, Provincial Radio and Television Station to closely follow the actual situation of agricultural production, plant and animal diseases; natural disasters... to develop information, propaganda, reflection and timely guidance to serve agricultural production to achieve high results.
In 2024, the center coordinated with Quang Tri Newspaper to implement the column "Friend of Farmers" with 2 articles/month. The column focused on disseminating the results of production of agricultural models that effectively applied new technologies; providing guidance on new technical processes and technologies; production guidance activities of the agriculture and rural development sector and authorities at all levels; disseminating and guiding measures to prevent and control diseases on crops and livestock; responding to and adapting to natural disasters and climate change...
In particular, on the occasion of the 30th anniversary of the establishment of the Provincial Agricultural Extension Center 1993 - 2023, the column has strongly promoted agricultural extension activities, thereby enhancing the position, role and mission of the agricultural extension system in the past and in the new situation.
To further spread the effectiveness of information and propaganda work, not only in coordination with Quang Tri Newspaper, the Provincial Agricultural Extension Center also promotes coordination with mass media units with large coverage and distribution, specialized media units such as: Agriculture Newspaper, Dan Viet Newspaper to update and publish on the effectiveness of agricultural extension models and activities affecting the transformation of structure and crops in the province.
Many articles have received positive feedback from the authorities and have been welcomed by a large number of farmers, businesses, and cooperatives inside and outside the province. Many news and articles have been posted on the website of the National Agricultural Extension Center, the website of the Department of Agriculture and Rural Development, etc.
In particular, introducing, promoting, and connecting consumption of OCOP products and traditional products from localities in the province on the "Agricultural Promotion Market" page of the National Agricultural Promotion Center, 39 products have been posted.
In 2024, the Provincial Agricultural Extension Center also built 26 agricultural pages and broadcast 78 times on the provincial radio and television station with a variety of content such as: information on agricultural activities in the province during the week, technical guidance measures for planting, raising livestock, forestry, aquaculture, preventing and controlling plant and animal diseases, preserving and processing agricultural products; Farmers' Handbook; models introducing new technical equipment, typical examples in agricultural production of collectives and individuals in the whole province, legal documents related to agriculture, farmers and rural areas...
In addition to coordinating with the media, the propaganda work of the Agricultural Extension Center is also carried out through the Quang Tri Agricultural Newsletter with a variety of contents, such as: transferring technical advances to farmers, information on the policies of the Party and the State, information on agricultural technical advances, activities of the industry, examples of good farmers, effective business models for farmers in the whole province to visit, learn and share experiences; the situation of crop and livestock diseases, the situation of natural disasters and the industry's guidance measures....
In 2024, the center published 10 issues of the Agricultural Newsletter to distribute to relevant agencies, departments, and branches at the provincial and district levels, and commune agricultural officers, agricultural extension and veterinary staff, cooperatives, etc.
Training and coaching activities are also an effective communication channel. The Center has organized 2 training courses on the program to raise awareness, knowledge, and skills in agricultural production towards a circular economy in line with market demand for agricultural extension officers, commune agricultural extension workers, and community agricultural extension teams; organized a seminar on "Developing large-scale timber plantations in raw material areas associated with FSC certification".
In coordination with national agricultural extension projects and programs, 7 training courses on organic rice production, FSC-certified forest planting, and 2-phase intensive black tiger shrimp farming were organized; 1 seminar on "Promoting coffee tree replanting, building high-quality specialty coffee growing areas associated with product consumption linkages"; 1 study survey on agricultural extension models in the North Central region. In addition, the center also coordinated with relevant sectors and unions to organize many training courses on transferring technical equipment to farmers in the province...
Besides the achieved results, the propaganda work on agricultural extension activities still has some limitations such as: some units in the industry have not provided news and articles regularly for the "Agricultural Page" on television and Agricultural News.
Some news and articles have not yet reflected promptly to farmers, the diversity and richness of TV programs are still limited, and there has been no research to find a form of conveying information to farmers in a more attractive and engaging way...
Training and coaching activities are still limited in terms of time and number of classes, so many people have not had access to information, new technological processes, modern science and technology, and have not been equipped with professional knowledge,... especially members of community agricultural extension groups...
In the coming time, according to Director of Quang Tri Agricultural Extension Center Tran Can, the center will continue to coordinate with mass media agencies to promote information and propaganda work according to agreed topics and columns.
Information must be complete, accurate, timely and interactive between producers and agricultural extension, and impact on relevant agencies. Expand technical training programs, increase seminars, surveys to learn from experiences inside and outside the province. Promote consulting, providing agricultural market information to farmers, information on the website "Agricultural extension market", apply information technology and e-commerce to support agricultural product consumption.
Raising awareness among people, transferring science and technology and implementing appropriate and effective models based on local conditions. Seeking cooperation with businesses to consume agricultural products and helping farmers expand production...
Tran Cat Linh
Source: https://baoquangtri.vn/truyen-thong-thay-doi-cach-lam-cua-nong-dan-190651.htm
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