From the case of Miss Thuy Tien being prosecuted for Kera candy: Athletes are not allowed to advertise falsely

After Miss Thuy Tien was prosecuted for deceiving customers by falsely advertising Kera candy products, the Ministry of Culture, Sports and Tourism directed departments to strengthen inspection and review, paying attention to the participation of famous sports athletes in advertising activities.

On May 19, the Office of the Investigation Police Agency (C01) of the Ministry of Public Security issued a decision to prosecute beauty queen Nguyen Thuc Thuy Tien for deceiving customers, as prescribed in Article 198 of the 2015 Penal Code.

Miss Thuy Tien took advantage of her fame to advertise falsely about Kera candy products. Miss Thuy Tien's incident is also a warning bell for celebrities in all fields when participating in advertising.

Accordingly, the Ministry of Culture, Sports and Tourism also issued a document directing state management units under the Ministry and departments (Department of Grassroots Culture, Family and Library; Department of Radio, Television and Electronic Information; Department of Performing Arts; Department of Copyright; Department of Publishing, Printing and Distribution; Department of Press; Department of Vietnam Sports and Physical Training) to strengthen inspection and review of advertising-related activities.

The case of Miss Thuy Tien and the warning bell for celebrities in all fields

PHOTO: CACC

What did the lawyer say about Miss Thuy Tien's behavior of concealing her role as a shareholder?

In particular, the Ministry of Culture, Sports and Tourism requested the Department of Physical Training and Sports to review sports programs with advertisements, famous sports athletes participating in advertising activities; propose regulations on professional ethics; and develop a mechanism to handle athletes who violate regulations.

Currently, there are many famous and influential sports athletes. They participate in advertising activities with brands and trademarks. Advertising contracts also bring in a good income, even a large amount for many sports athletes. However, after the incident of Miss Thuy Tien, sports athletes need to be more alert than ever.

Source: https://thanhnien.vn/tu-vu-hoa-hau-thuy-tien-bi-khoi-to-vi-keo-kera-vdv-khong-duoc-quang-cao-sai-su-that-185250524102534521.htm