Propagating electricity saving through art: A new and highly effective way

For the first time, the Ministry of Industry and Trade organized the Energy Saving Propaganda Competition in the form of performing arts, creating a strong influence in society. Below is the sharing of Ms. Nguyen Thi Lam Giang - Director of the Department of Innovation, Green Transformation and Industrial Promotion, Ministry of Industry and Trade on the significance of energy saving communication work in the new context of the country.

Bộ Công thương•23/11/2025

-Director, in the context of the continued increase in electricity demand and the increasing pressure on system operation, the Ministry of Industry and Trade has strongly implemented the propaganda work on the use of energy saving and efficiency in recent years. Could you please tell us about the role and significance of communication activities to change the awareness of the community and businesses?

Director Nguyen Thi Lam Giang : In recent years, the Ministry of Industry and Trade has implemented many programs and activities related to communication work to raise awareness and responsibility of the social community and businesses in using energy economically and efficiently. This is an important activity within the framework of the National Program on economical and efficient use of energy for the period 2019-2030, assigned by the Ministry of Industry and Trade to media agencies inside and outside the Ministry to implement in order to raise awareness and promote electricity saving actions in the whole society, towards sustainable development and environmental protection.

Saving electricity is not only the responsibility of the electricity industry or state management agencies, but also a common task of the whole society, from each family, each business to organizations and communities.

Director of the Department of Innovation, Green Transformation and Industrial Promotion Nguyen Thi Lam Giang

Over the years, the Ministry of Industry and Trade has synchronously deployed many solutions to put the Law on Economical and Efficient Use of Energy into practice, from promulgating technical regulations and energy efficiency standards to supporting businesses and promoting community communication.

Thanks to that, in the period 2016-2020, the whole country saved about 5.65% of total energy consumption - equivalent to billions of kWh of electricity. The annual electricity saving output alone has increased from 1.5% in 2015 to over 2% from 2020 to present.

Using energy economically and efficiently is an extremely urgent task, especially in 2025, the National Assembly passed the Law amending and supplementing a number of articles of the Law on Using Energy Economically and Efficiently with many new points, increasing sanctions on energy-using establishments but at the same time having many policies to support and encourage businesses to make green transitions and use energy economically and efficiently.

In addition, the Government has set a growth target of 8% or more and double-digit growth in the following years. In the context of limited electricity sources for socio-economic development, we need to focus on solutions to use energy economically and efficiently, in which communication work, changing awareness and behavior are given special priority by the Ministry of Industry and Trade.

Dear Director, this is the first time the Ministry of Industry and Trade has organized a contest for propagandists on energy saving in the form of performances, with diverse performances from drama, musicals, poems, folk songs, etc. So what do you think about this contest?

Director Nguyen Thi Lam Giang : This is a difficult type because it requires participating units to invest time, from script development, practice, acting to filming video clips to submit to the contest. Therefore, it requires support from leaders at all levels in each unit.

However, with a very rich and diverse form of expression such as drama, poetry, verse, musical... it has brought a creative space for all subjects in the social community to participate. These forms will create a very good impression on the audience and bring high communication efficiency.

The final judging panel met to select outstanding works for awards.

The first time the Electricity Saving Propaganda Contest was organized, the Ministry of Industry and Trade assigned the Industry and Trade Newspaper to carry out. Through the contest, we hope to arouse the proactive and creative spirit of all classes of people in conveying the message of electricity saving, contributing to reducing pressure on the national power system, ensuring energy security for socio-economic development in 2025 and the following years, adapting to international commitments on the environment, responding to climate change.

So after the final round of judging, what is the Director's assessment of the quality of the works selected for awards?

Director Nguyen Thi Lam Giang : With 130 works submitted to the contest, after the preliminary round, in the final round, 22 works were selected for awards.

We found that the works closely followed the requirements and goals set out to promote behavioral changes among social classes as well as in industrial enterprises, thereby changing habits in using electricity in a safe, economical and efficient direction.

The works have images and acting, we appreciate some works in the musical genre, musicals and especially the very natural acting of the actors, many of whom are amateur actors.

I think that works that have a breath of everyday life and artistic elements such as music or opera often have a stronger influence and are closer to the public. On the contrary, works from the production base are often more stereotyped and rigid, but that is also the natural characteristic of this type.

Currently, the main participants are electricity companies, schools, media units, and consulting companies. If the award continues to be held in the future, I hope that the Ministry of Industry and Trade can learn from the first season, thereby improving professionalism and expanding the scope of participation, especially of units operating in the fields of culture and arts.

Thank you very much!

Source: https://moit.gov.vn/tin-tuc/su-dung-nang-luong-tiet-kiem-va-hieu-qua/tuyen-truyen-tiet-kiem-dien-bang-nghe-thuat-cach-lam-moi-hieu-qua-cao.html

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