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Corporate culture – the “soft key” for sustainable development

(Baohatinh.vn) - On the development journey, Ha Tinh enterprises always consider corporate culture as the "soft key" to improve cooperation efficiency, labor productivity, and promote sustainable growth.

Báo Hà TĩnhBáo Hà Tĩnh13/10/2025

Mr. Pham Thanh Tung (born in 1991) is a typical technical worker of the Huong Son Power District Management Team. Although he takes on many roles at the same time: from troubleshooting, promoting electrical safety to coordinating the handling of violations of the power grid corridor..., he always completes his work professionally, flexibly, with the spirit of "taking customers as the center".

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Practicing EVN culture, worker Pham Thanh Tung becomes a vivid example of the spirit of research and creative work.

Mr. Tung shared: “The culture of the electricity industry is reflected in both administrative style and technical processes. We always strictly follow the 5-step process to ensure electrical safety for ourselves, colleagues and the community. When communicating with customers, we are always respectful, polite and resolve all feedback and complaints effectively and convincingly. Serving wholeheartedly, listening and accompanying customers is the motto throughout our work.”

Affirming the bravery and intelligence of electricity workers, Mr. Tung constantly researches and improves techniques to increase production and business efficiency. In nearly 5 years of working, he has had 10 practical initiatives, helping to shorten construction time, save manpower, increase reliability of electricity supply and minimize safety risks.

According to Mr. Pham Thanh Hai - Chairman of the Trade Union and Head of Organization Department of Ha Tinh Power Company (PC Ha Tinh): Corporate culture at PC Ha Tinh is implemented in a systematic and professional manner. The unit's leaders are the "nucleus" that spreads cultural values, through training programs on discipline, skills, and codes of conduct according to the EVN Code of Conduct. Reality proves that wherever there is a good corporate culture, production and business efficiency is significantly improved. Thanks to maintaining a united, professional, and sustainable working environment, PC Ha Tinh has achieved many outstanding achievements such as: increasing commercial electricity, exceeding revenue targets, reducing electricity loss and actively contributing to local economic development.

At BIDV Ha Tinh, corporate culture is considered one of the strategic pillars that go hand in hand with financial and credit activities. With the motto of “taking customers as the center”, BIDV is committed to bringing real, sustainable values ​​to each individual, organization and community.

Every day, Ms. Nguyen Thi Song Thuong - Specialist of Personal Customer Department 1 (BIDV Ha Tinh ) contacts and serves hundreds of customers. Despite the high pressure of work, she always maintains a friendly, dedicated attitude and handles work quickly and effectively.

"Customers come to BIDV to place their trust, so we must act in a way that is worthy of that trust. Every word and action not only represents the individual but also the image of the entire bank. Working in the financial sector requires transparency, integrity and adherence to principles in all situations," said Ms. Song Thuong.

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Ms. Nguyen Thi Song Thuong (in ao dai) is always aware that every word and action of hers not only represents herself but also the image of BIDV.

Mr. Tran Phu Vinh - Head of Planning and Finance Department (BIDV Ha Tinh) affirmed: "Human resources and corporate culture are the pillars of sustainable development." With 5 core values: "Intelligence - Trust - Integrity - Professionalism - Aspiration", BIDV Ha Tinh constantly spreads the cultural spirit to each officer and employee. Thanks to that, the unit has expanded its customer base (more than 300,000 customers), increased outstanding loans (nearly 15,000 billion VND) and built a sustainable reputation with partners, contributing positively to the socio-economic development of the province.

For the direct production enterprises, corporate culture is clearly demonstrated in the spirit of discipline, responsibility and cohesion. Song La Xanh Packaging Joint Stock Company (Duc Tho commune) is a typical example. Thanks to building a professional and synchronous working environment from leaders to workers, this enterprise has become a prestigious partner of many countries, with impressive export growth.

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With Song La Xanh Packaging Joint Stock Company, corporate culture is to comply with discipline, work according to the correct process, on schedule, and without mistakes.

Mr. Nguyen Van Son - Chairman of the Trade Union of Song La Xanh Packaging Joint Stock Company said: "Corporate culture is not far away, but is the awareness and working attitude of each individual. Therefore, we maintain our reputation with customers, because even a small mistake can disrupt the entire production chain and affect the reputation of the business.

Not only focusing on work efficiency, the company also cares about the lives of workers and implements social security policies well. During the difficult period due to the COVID-19 pandemic, the company accepted no profit to avoid laying off workers - a decision that clearly demonstrates the culture of "sharing hardships" and humane spirit. In 2025, the company aims to achieve revenue of 250 billion VND, an increase of over 15% compared to the previous year - a step forward built on a solid foundation of corporate culture.

From the electricity, finance to manufacturing industries, it is clear that corporate culture is the "soft but solid foundation", creating motivation for work efficiency, building trust with customers and partners, and at the same time being the glue that binds people in organizations and businesses.

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Ha Tinh enterprises always consider corporate culture as the "soft key" to improve cooperation efficiency and labor productivity.

Mr. Le Duc Thang - Chairman of the Ha Tinh Provincial Business Association emphasized: "Ha Tinh enterprises are innovating and growing every day, contributing 60% of GRDP, 65% of budget revenue and 50% of total investment capital in the province. That achievement is the crystallization of the journey of building and preserving corporate culture.

In the context of increasingly fierce competition, any enterprise that knows how to invest properly in people and culture will have a sustainable advantage from within. Typical models in Ha Tinh show that when cultural values ​​are imbued in every behavior and decision of staff, enterprises not only achieve production and business efficiency, but also maintain prestige and build a position in the market.

Source: https://baohatinh.vn/van-hoa-doanh-nghiep-chia-khoa-mem-cho-su-phat-trien-ben-vung-post297345.html


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