Why do Chinese tourists suddenly appear in large numbers in Da Nang after 5 years of absence?

After a long absence, many streets in Da Nang have recently begun to bustle with Chinese tourists. The recent resumption of flights from Shenzhen to Da Nang has created an opportunity for visitors to experience more.

Da Nang is becoming a favorite destination for international visitors, including Chinese - Photo: BD

In the morning, the streets along the Han River on Bach Dang Street are bustling with Korean tourists. Among them, Chinese tourists in small groups also take advantage of the sunny weather to visit and shop.

Da Nang continuously welcomes Chinese delegations after 5 years

Ms. Truong Thi Hong Hanh, Director of the Department of Culture, Sports and Tourism of Da Nang City, said that before 2020, China was one of the countries contributing the most visitors to Da Nang.

With high flight frequency, most of the guests travel in groups, Chinese visitors to Da Nang help increase spending strongly.

For many reasons, especially after the COVID-19 pandemic, the flow of tourists from China to the Central region has stagnated. For a long time, with the determination of the tourism industry and airlines, the Chinese market has been continuously promoted to bring tourists back.

A representative of a travel agency in Da Nang said that Chinese tourists spend a lot, especially on food and shopping. For the tourism industry, this is an attractive market to exploit.

"There are also opinions that guests are noisy and litter, but I think this is not a big problem. Each type of guest has its own characteristics, guests from some countries are even more "annoying".

Chinese visitors are welcomed at Da Nang airport - Photo: BD

They demand and squeeze prices to the point of bankruptcy while Chinese tourists are very generous. We really hope the market will open up so that Da Nang can welcome large groups of tourists from the world's second most populous market," said the director of a travel company in Da Nang.

A business owner in Cu Lao Cham said that before 2020, they witnessed groups of Chinese tourists coming to the island and "booking all the shops" to eat and shop without bargaining.

"Chinese tourists love to eat Vietnamese seafood. Wherever they go, people selling clams, shrimp and fish do well, but in the past few years, there has been no more," said a merchant in Cu Lao Cham.

"We have waited for more than 5 years"

As a major source of tourists, the decline in Chinese tourists over the past 5 years has changed the tourism picture of Da Nang quite a bit. Service establishments have had to arrange and calculate promotions in other markets to fill the gap.

The opportunity for Chinese tourists to grow again began last October when China Southern Airlines - an airline with 330 flights to 40 countries around the world - resumed the Shenzhen - Da Nang route.

Rarely has a reopened flight route received a grand, large-scale welcome program in Da Nang like China Southern Airlines on October 2.

According to the Department of Culture, Sports and Tourism of Da Nang, this event is not only the opening ceremony of a flight route but also marks the return of Chinese tourists to Da Nang.

Beautiful beaches and diverse seafood are factors that help increase the number of Chinese tourists to Da Nang - Photo: BD

"We have been patiently waiting for 5 years and 8 months to welcome the return of China Southern Airlines.

"Thank you for choosing Da Nang as a destination in the flight route recovery and expansion plan," said Mr. Ho The Anh - General Director of Da Nang International Terminal Investment and Operation Joint Stock Company, at the announcement ceremony of the resumption of the Shenzhen - Da Nang flight route on October 2.

Many tourism businesses in Da Nang said that after a period of "hibernation", many accommodation facilities and travel companies have begun preparing for the boom in Chinese tourists.

After merging with Quang Nam province, bringing tourists to tourist attractions will be more open, making it easier to arrange tours and experience programs.

According to Ms. Mairehaba Yisilayili - representative of China Southern Airlines, flights from China to Vietnam are always very crowded, especially to Da Nang. Chinese tourists love to experience the landscapes, beaches and famous destinations in the Central region.

Da Nang is ready for the Chinese market

In addition to air passengers, Da Nang has recently also welcomed large groups of tourists from China traveling by cruise ship.

One of these was the visit on October 6 of a group of 2,500 guests on the Adora Mediterranea ship operated by Khang Huy Holiday Vietnam Tourism Company Limited.

According to Director of the Department of Culture, Sports and Tourism of Da Nang City Truong Thi Hong Hanh, the tourism industry will coordinate with units to improve quality and services; create attractive products to take care of the flow of tourists from China.

According to statistics, in the past 9 months, the country welcomed over 15.4 million international visitors. China ranked first with nearly 4 million visitors, followed by South Korea.

Thai Ba Dung

Source: https://tuoitre.vn/vi-sao-khach-trung-quoc-bat-ngo-xuat-hien-nhieu-o-da-nang-sau-5-nam-vang-bong-20251015162827924.htm