Stimulate curiosity
In the past year or so, the trend of opening blindboxes and blind bags has begun to flourish. Initially, blind boxes were made according to collections and had certain themes associated with famous cartoons and television series. It not only helps players entertain but also helps them understand more deeply about the artistic world of the model's creator and recalls childhood memories for many people.
The element of surprise and rewards makes many people "crazy" about blind bags.
Usually, in each collection there will be a secret bag (limited edition), which further stimulates people's curiosity and ownership so that they continue to hunt for the missing models. However, the value of each blind bag or a themed collection of big brands is quite high, making many people hesitant.
Therefore, recently, small and low-value blind bags have become popular. These blind bags can contain plastic items such as animals, fruits or colorful marbles that can be strung together to make bracelets or phone keychains.
This trend also has its own rules that make viewers interested. For example, players will "order" 12 bags, then the livestream channel host starts tearing the bags. If each bag has an outstanding item that is different from the rest, the player will be given an extra blind bag. Some other rules are pairing and wishing. If the livestream channel host opens two bags with the same pattern, the player will be given an extra bag, or if the opened item matches the player's wishes, he will also be given an extra bag. In addition, the blind bag business person can also set some other rules of the game according to his own wishes.
Artists like Le Duong Bao Lam, Lam Khanh Chi, Kim Nha, Ho Bich Tram... are also passionate about blind bag tearing.
According to psychologist To Hoan, business people have captured the human psychology of curiosity and love of receiving rewards to create this trend. "Curiosity is a natural human instinct to explore and learn, so we are often very sensitive to stimuli like 'What is that?'. When encountering something unknown, our brains feel a lack of information and are motivated to learn more. Blind bags or blind boxes create a 'gap of curiosity' to stimulate the need to explore and fill that lack of information. As a result, people will buy blind bags or blind boxes to discover what is inside. When they discover what they want to know, the reward system in the brain is also activated, releasing dopamine and bringing a feeling of satisfaction," she said.
In addition, psychology master Vu Thu Ha also said that playing blind bags and blind boxes is also a way to help people relax. She shared: "Sometimes in life, people are under a lot of pressure, making themselves feel bored because of repetitive work. Therefore, people need to find entertaining games and blind bags that attract people because they have rewards and surprise elements." In addition, the popular psychology of missing out on something further encourages young people to participate in this activity.
The Dark Side of the Blind Bag Trend
Arousing curiosity and playing on the fear of missing out makes people "crazy" and from there the value of blind bags and blind boxes increases. There are people who are willing to spend large sums of money and spend several hours a day watching livestreams of tearing open blind bags. According to psychologist To Hoan, at present, this trend still brings positive value, but in the long term, this phenomenon can also lead to negative consequences in many aspects such as psychology, finance, society and environment.
According to psychologists, blind bag ripper players need to be aware of the impact of this game so as not to affect their daily activities.
Specifically, players may fall into a state of uncontrolled shopping, causing waste and a feeling of disappointment when they cannot open the expected item. In addition, Master To Hoan also expressed concern that these trends are somewhat harmful to the environment.
"Socially, I see similar trends negatively impacting sustainable consumption as we tend to buy more of what we want than what we need, we buy for momentary emotions rather than for essential needs. This also leads to an increase in plastic waste which is harmful to the environment as most of the raw materials used to make blind bags and blind boxes that I see are made from plastic. Especially if these products are not used in a long-term useful way, it will be a waste of resources," she said.
Sharing the same opinion, psychologist Vu Thu Ha said: "I think that to become an 'addict' to blind bags and blind boxes, you need more strong factors, but if you just collect and experience them, it will eventually decline. However, we also need to warn the community that if this mechanism is repeated over and over again, it will lead to the risk of addiction. And if you are addicted to something that costs you money and time, it will affect your emotions and daily activities."
Moreover, Master Vu Thu Ha also emphasized the important thing here, users need to be aware of how this game affects their lives. If you feel that it brings consequences of losing money, wasting time without bringing any value, you should change, find other forms such as playing sports , participating in community support groups... These are also activities that help people reduce stress and create positive energy.
Source: https://thanhnien.vn/vi-sao-trao-luu-xe-tui-mu-tro-thanh-con-sot-185241024103855049.htm
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