“Outstanding Vietnamese Businesswoman - Golden Rose” is a noble title initiated by VCCI in 2005. This is the only national award to honor businesswomen with outstanding achievements in production and business activities, and positive contributions to the economic and social development of the country.
Over the past twenty years, the “Golden Rose” has become a noble symbol of intelligence, courage and compassion - three typical qualities of Vietnamese women in the integration period. Each honored female entrepreneur is not only a model of success, but also a testament to the spirit of innovation, daring to think, daring to do and contributing to the community. In particular, the “Golden Rose” in 2025 also clearly demonstrates ethical values and business culture - the new strength of Vietnamese enterprises, the foundation for the sustainable development of enterprises and the Vietnamese female entrepreneur team.

The title "Golden Rose 2025" awarded to Ms. Phung Nguyen Hai Yen is a noble award, recognizing the courage, intelligence and pioneering mark of a female leader of Vietcombank who is always dedicated to the sustainable development of the bank, for customers and the community.
With more than 30 years of dedication to Vietcombank, Ms. Phung Nguyen Hai Yen is one of the outstanding female leaders who have made outstanding contributions to the sustainable development and strong transformation of the bank. As Deputy General Director in charge of many key areas, Ms. Phung Nguyen Hai Yen has demonstrated solid management skills, strategic vision and a spirit of continuous innovation, contributing to making Vietcombank the leading commercial bank in Vietnam, aiming towards international standards. She has always been a model of a modern leader, daring to think, daring to do, daring to take responsibility, and at the same time being an emotional, humane and dedicated woman to her team. Under the direction and management of Ms. Phung Nguyen Hai Yen, many major programs of Vietcombank have been successfully implemented and spread strongly, bringing many impressions, contributing significantly to enhancing the reputation and brand position of Vietcombank.
Not only outstanding in her managerial role, Deputy General Director Phung Nguyen Hai Yen is also known as the Chairwoman of the Trade Union of Vietcombank Headquarters, who inspires the staff, especially female Vietcombank staff, with a confident, decisive but very friendly leadership style. Ms. Phung Nguyen Hai Yen always cares, encourages and creates conditions for staff in general and female Vietcombank staff in particular to promote their capacity, confidently assert themselves in work and life, contributing to the glory of the image of "women who are good at public affairs and good at housework" in the new era.
Along with that, she is always active and ready to participate in many social security and volunteer activities for the community with high responsibility and compassion - values that have become Vietcombank's cultural identity.
The “Golden Rose” award is not only the pride of Ms. Phung Nguyen Hai Yen personally, but also the common honor of all Vietcombank staff, demonstrating the strength, intelligence and style of Vietcombank women in the integration period, ready to contribute to the development of the country in the era of growth.
Source: https://daibieunhandan.vn/vietcombank-co-thanh-vien-ban-dieu-hanh-duoc-vinh-danh-nu-doanh-nhan-viet-nam-tieu-bieu-10392560.html
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