Vinamilk brings creativity to the Da Nang Asian Film Festival

From a new event, DANAFF - organized by the Vietnam Film Promotion and Development Association (VFDA) in collaboration with the People's Committee of Da Nang City - has quickly affirmed its position as one of the most prestigious film festivals in the region. With the theme "Asian Bridge", this year's DANAFF III brings together more than 100 films from major film industries such as Korea, Japan, India, Mongolia, the Philippines... along with many works premiering internationally for the first time.

Mr. Do Thanh Tuan, Vinamilk representative (3rd from left) received flowers and a thank you letter from the Organizing Committee. Photo: Thanh Huy

Not only has DANAFF III grown in scale and duration, it has also made breakthrough innovations in content with many highlight programs. Ms. Pham Thanh Ha, Chief of Office of the Vietnam Film Promotion and Development Association (VFDA), said that DANAFF III is where new ideas are ignited and the creative community is connected.

"Vinamilk's presence at the program is a clear demonstration of the spirit of innovation and creativity that both sides pursue. When positive values are spread, the community will grow stronger and more sustainable," said Ms. Thanh Ha.

The festival has many professional activities such as seminars, talks, artist exchanges, combined with visits to local relics and scenic spots. Some of the highlight programs include: "Half a century of Vietnamese war films"; "Spotlight on Korean cinema"; "Project incubator"; "Asian cinema panorama", "Film critics award"...

Artists attending DANAFF III. Photo: Thanh Huy

In addition to honoring outstanding cinematographic works and dedicated filmmakers, the event is also an "incubator" for the young generation of filmmakers through the DANAFF Talents program. According to VFDA, this is the first year that DANAFF Talents has been implemented after a long incubation period. With diverse activities such as the "Talent Incubation" workshop, "Project Incubator" and advanced classes, the program creates a space for professional practice, where young filmmakers have the opportunity to present, raise capital and meet directly with domestic and international production and distribution partners.

Sharing the spirit of innovation and creativity, Vinamilk accompanied all activities taking place throughout the 7 days of the event. In addition, the company's newly launched products such as yogurt, Green Farm pasteurized yogurt drink, Probi yogurt drink... were always present to "support" filmmakers, artists, actors and "cinema enthusiasts".

Experiencing the product, many artists gave positive reviews about Vinamilk. Duc Manh said that filmmakers as well as young actors need both invisible and tangible nutrition. Invisible nutrition is knowledge and experience gained through practice and support from the community. In addition, it is also the spirit of constant creativity and daring to change - qualities quite in tune with Vinamilk, especially since the brand repositioned. "For young people, holding a unique design in their hands is also a way to express their personality," Duc Manh said.

Also one of the selected young talents, Diem Quynh shared that Vinamilk is a familiar brand to her family. The actress assessed that the brand has many activities to reach young people, such as appearing at film festival events.

Diem Quynh and her classmates at the "Nurturing Talents" workshop. Photo: Thanh Huy

Vinamilk also gave away tens of thousands of newly launched yogurt products at outdoor cinemas throughout the event. The most popular products include low-sugar red apple, goji berry, red pomegranate, blueberry, and low-sugar aloe vera yogurt; Vinamilk plant-based yogurt; Green Farm drinking yogurt with lychee, jasmine, orange, and grapefruit flavors; Probi live yeast with low-sugar peach flavor.

According to the brand representative, these gifts contain the spirit of innovation and creativity in both technology and nutrition. Many viewers commented that the products all have new flavors, enhancing the experience when enjoying the film.

Source: https://hanoimoi.vn/vinamilk-dem-tinh-than-sang-tao-den-lien-hoan-phim-chau-a-da-nang-708312.html