Doan Di Bang said she had to cut the sunscreen tube in half and use the rest because it sold so well - Photo taken from video
The product was advertised so loudly online that it sold out so quickly that Doan Di Bang had to stock up to use it.
Recently, the Drug Administration of Vietnam ( Ministry of Health ) has officially issued a decision to suspend circulation, recall and destroy the entire batch of Hanayuki Sunscreen Body products (manufactured in early 2025, expiration date until early 2027).
Test results showed that the actual sun protection factor was only SPF 2.4 - much lower than the SPF 50 stated on the product label.
It can be seen that the product has almost no ability to protect the skin from ultraviolet rays, but the quality is exaggerated.
On May 17, Doan Di Bang also made an official statement on Facebook (blue tick), "deeply apologizing to all consumers, customers, agents and partners who have trusted us", promising to take remedial measures.
Also this month, a batch of Hanayuki Shampoo was ordered to be suspended from circulation, recalled and destroyed entirely due to not meeting quality standards.
It is noted that many customers are currently confused and uncertain about the real quality of a series of products that Doan Di Bang, her husband, sister and others have continuously advertised and sold on TikTok and Facebook for many years.
Notably, most of the products are directly related to women's health and beauty, such as hygiene solutions, sanitary napkins, sunscreen, facial cream, dark spot reduction cream, nipple pinking cream...
As for the Hanayuki Sunscreen Body brand, in many videos, Doan Di Bang once affirmed that it sold extremely well, "sold out" to the point that she herself had to cut the tube in half and scoop out the remaining part to use.
In another video, she said she had just read the news and warned people that the UV index in Ho Chi Minh City was very high. Therefore, when going out, you must protect yourself from the sun and cover up carefully. Otherwise, your skin will burn and darken, and you will be at risk of skin cancer.
Soon after, she introduced her product that not only provides excellent sun protection but also brightens skin tone.
"White but everyone scolds", she emphasized!
Build a flashy image, make a lot of money from online sales
Doan Di Bang and her husband show off their rich life, conveniently selling products aimed at female customers - Photo: FB
To spread the advertising content and thereby sell the products, the couple Doan Di Bang and Nguyen Quoc Vu are very diligent in building their brand on social networks. Life is surrounded by super luxury cars, branded goods, people picking up and dropping off...
Just counting the couple's four TikTok pages and personal Facebook (with blue ticks) alone, they have reached more than 5.3 million followers.
Thanks to their flashy appearance and engaging storytelling, many items sold by this group have been successful and recorded good sales. Typically, the Di Bang Store Hanayuki page on TikTok has more than 16,000 products sold. Prices range from 40,000 - 500,000 VND/product.
Or Hanayuki Vietnam channel on Shopee platform has more than 55,800 products sold. Of which feminine hygiene solution is the best seller, with total sales of over 5.3 billion VND.
Making the most of every penny, in addition to the direct role of advertising and selling, products associated with the Hanayuki brand are also ordered by Doan Di Bang and his wife for production, through VB Group Trading and Service Company Limited.
In addition to the "owners" who directly sell, the products are also widely distributed by many other people.
Once associated with "Aloe multi-level marketing" - where many people lost money and honor
In terms of experience, before focusing on developing processed products with their own brands, Mr. Nguyen Quoc Vu and his wife Doan Di Bang had a period of close cooperation with Aloe Trading Company Limited, specializing in trading functional foods and cosmetics according to the multi-level model.
Thanks to its attractive advertising and portrayal of a wealthy future, "Lotus Multi-Level" has attracted many people to join the system. From here, many consequences arise, there are cases of losing money, families in disarray and disintegration, even some students have to drop out of school after being involved in the above system.
Source: https://tuoitre.vn/vo-chong-doan-di-bang-thu-bon-tien-co-nao-tu-ban-san-pham-anh-huong-truc-tiep-suc-khoe-phu-nu-20250517201434466.htm
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