In March 2008, for the first time on the banks of the Han River, Da Nang residents and tourists eagerly approached a new concept right in Vietnam: a fireworks competition from the world's talents. The grand idea of a city of light for Da Nang nearly 20 years ago has sparked a future that seems destined for Asia's leading festival destination.
According to statistics from the Da Nang Department of Tourism , the number of visitors to Da Nang in May 2017 increased by nearly 50% compared to 2016. Along with DIFF 2017, many accompanying events have turned the coastal city into the center of the summer tourist season. Total tourism revenue is estimated at over 1,801 billion VND, up 48.8% compared to the same period in 2016.
After being socialized, DIFF has not only affirmed its "exclusive" brand for Da Nang city, but also helped the city on the Han River benefit economically and socially.
DIFF 2024, Da Nang sets a record with 162 flights for the final night, an increase of more than 40% compared to normal days. In June 2024 - the peak month of DIFF 2024, the city's revenue from accommodation and food services is estimated at VND 2,523 billion, revenue from the accommodation sector is estimated at VND 973 billion; the food sector is estimated at VND 1,549 billion. These are truly dream numbers for any destination.
DIFF 2025, each competition night welcomed about 70,000 visitors to accommodation establishments. Along with DIFF, Da Nang organized a series of exciting festivals such as: Enjoy Da Nang Festival, Art Kite Festival, passionate art shows day and night on Ba Na peak, entertainment experiences throughout the summer at Da Nang Downtown... All have created a youthful, vibrant Da Nang - the "capital" of summer tourism, a dream destination for domestic and international tourists.
Captain of the Polish fireworks team Jaroslaw shared: “Among the fireworks festivals in Asia, DIFF is the most special event for us. Not only because of its scale but also because of the warmth of the friendly people, the beautiful city and the warm welcome. Here, we always feel like we are in our own hometown.”
In addition to contributing to making the city a livable place, the Da Nang International Fireworks Festival also brings pride and many opportunities to local people. From 5-star hotels, Michelin restaurants, to small businesses... all benefit from DIFF.
“I have been in the food business in Da Nang for 30 years. But in recent years, business has been much better. Every time there is a festival season, especially the fireworks festival, I can sell 2 or 3 times more than usual,” said Ms. Phan Thuy Hien, owner of a fast food shop on Hung Vuong Street.
According to Mr. Pham Van Thang, a taxi driver, every DIFF season, the car picks up passengers from morning until late at night without stopping.
“I don’t even have time to eat. I’m so tired, but I’m so happy, because the money I earn during the festival season is sometimes several times more than usual, and seeing so many visitors coming to Da Nang makes me so proud,” said Mr. Thang.
It can be seen that DIFF, with the determination of the government and strong investment from Sun Group, not only enhances the destination, beautifies and enriches the land of Da Nang, but also becomes a strong boost for the socio-economic development of the whole city.
Source: https://nhandan.vn/xa-hoi-hoa-le-hoi-phao-hoa-quoc-te-tao-suc-bat-cho-nganh-du-lich-da-nang-post888876.html
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