Zalo sets record of 78.3 million monthly active users

According to updated data for the first 6 months of 2025, Zalo has reached 78.3 million monthly active users with about 2 billion messages sent per day.

The AI features in the Zalo platform also recorded about 20 million users per month. With a sustainable development orientation for nearly two decades, Zalo has continuously grown to become the leading messaging application in Vietnam. By the end of 2024, Zalo reached 77.8 million monthly active users (MAU) with nearly 2 billion messages sent per day. After the first 6 months of 2025, the platform officially reached a new milestone, reaching 78.3 million monthly active users.

Number of monthly active users of Zalo application.

The data confirms Zalo's position as the top messaging app, showing its increasingly strong connection role in the lives of Vietnamese users. Previously in 2024, Zalo continuously consolidated its leading position among messaging platforms in Vietnam in terms of usage rate and popularity according to Decision Lab's quarterly research report "The Connected Consumer". Specifically, at the end of the fourth quarter of 2024, Zalo surpassed global applications such as Facebook, Messenger, Viber, WhatsApp, leading in usage rate in the Messaging Platform category with 80%. Zalo also ranked first in popularity rate with 54%, conquering all 3 user generation groups: Gen X, Gen Y and Gen Z.

With the mission of "Developing the Internet to change the lives of Vietnamese people", Zalo has had an 18-year development journey to bring the most suitable international quality products to Vietnamese users. Amid the strong development wave of Artificial Intelligence (AI) technology in recent years, Zalo is actively promoting research and launching new features that apply AI extensively. Currently, Zalo has 20 million users using smart AI features on the application.

Zalo surpasses global apps to lead in usage rate in Messaging Platform category.

AI features on Zalo are becoming more and more popular and deeply embedded in users' lives, including Dictation, Voice Message Conversion, Text Message Conversion, etc. With nearly 1 million monthly active users over 60 years old, Zalo also deploys many new features to optimize digital experiences, accompanying all users so that no one is left behind in today's digital transformation process.

Promoting the spirit of dynamism and creativity, thoroughly grasping and strictly implementing Resolution 57-NQ/TW, dated December 22, 2024 of the Politburo , Zalo will continue to promote the application of science and technology, innovation and digital transformation to develop strongly with the country in the new era - the era of national growth.

Source: https://znews.vn/zalo-lap-ky-luc-moi-78-3-trieu-nguoi-dung-thuong-xuyen-hang-thang-post1577869.html