2024 is a shining milestone on Canifa's proud journey.

(Dan Tri Newspaper) - As a brand familiar to generations of millions of Vietnamese families for nearly 25 years, Canifa representatives said the company has concluded a brilliant 2024 with many major awards, affirming its position as a leading brand.

Efforts to fulfill the mission of delivering true value.

Staying true to its core values ​​has long been Canifa's guiding principle. This is reflected in every aspect of the brand's development. From its closed-loop production system with rigorous processes and internationally recognized quality standards, Canifa demonstrates meticulous attention to detail in every step of the process.

Focusing on fulfilling its commitment to green development with the Vietnamese people, the Canifa Van Giang complex is a clear testament to its efforts for sustainability, having achieved the international LEED certification for its positive impact on the living environment. At the same time, Canifa is a long-standing and reputable partner of Cotton USA – the International Cotton Association of America – the main supplier of raw materials for Canifa products. Each milestone demonstrates Canifa's continuous efforts to deliver the best quality products to consumers.

Canifa Van Giang Complex - A closed-loop production system that has achieved LEED certification for its positive impact on the living environment (Photo: Canifa).

Major awards

In November 2024, Canifa received the National Brand certification – an award bestowed through the Government 's unique and long-term trade promotion program.

2024 also marks the second consecutive year that Canifa has received the "Innovative Brand" (ICA) title within the framework of the Better Choice Awards - an award presented by the Ministry of Planning and Investment in collaboration with the National Innovation Center (NIC).

Concluding its 2024 journey, Canifa has earned a place at the "Human Act Prize," an award honoring its sustainable contributions to society.

"These three awards mark the brand's position in the fashion industry and are a strong affirmation that Canifa is always committed to honoring everyone's right to dress beautifully, so that all Vietnamese people can feel confident in the highest quality made-in-Vietnam products, anytime, anywhere," a brand representative said.

Canifa has been awarded the National Brand certification through the government's trade promotion program.

Canifa received the "Innovative Brand" award at the Better Choice Awards.

Canifa earned the "Brand in Action for the Community" award.

Challenges create the impetus for innovation.

For Canifa, the journey to achieving outstanding success has not been a smooth one. Like many other domestic brands, Canifa faced challenges and difficulties in 2024.

As the economy recovered from the Covid-19 years, the historic Typhoon Yagi placed the brand in a position to confront severe natural disaster and a series of consequences that required remediation.

Amidst declining purchasing power and fierce competition, Canifa stated that it has chosen to confront these challenges and continuously innovate to continue building a sustainable brand. Understanding consumer trends, Canifa proactively applies new technologies to its business system, notably the C-live video call application for sales consultations, and the E-Popup system – a unique hybrid sales channel in the fashion industry – to proactively provide convenience for consumers and optimize a visual, modern, and personalized shopping experience.

Besides its technological strengths, Canifa's persistent listening and understanding of customers has become an advantage, enabling it to promptly develop and meet consumer needs, ensuring satisfaction in its product and service experiences.

Celebrating and spreading the "Vietnamese spirit"

With a team of experienced professionals combined with youthful talent, Canifa in 2024 presented a fresh image, born from creative energy. A highlight was the "Connecting with Pride" collection, where the perspective of the young generation of Vietnam depicted love and national pride in their own unique way. This collection was launched by Canifa in a fashion show held within the framework of Vietnam International Fashion Week and left a lasting impression.

"Maintaining our mission to honor Vietnamese essence and infuse each product with a connection between Vietnamese pride and modern fashion spirit, 2024 can be said to be a turning point for Canifa as we get closer to customers with a youthful, dynamic image and a willingness to innovate," a brand representative shared.

Images from the "Connecting with Pride" collection on the runway at Vietnam International Fashion Week.

Steadfastly moving forward for community values.

2024 marks the 20th anniversary of "Canifa for the Community," a campaign sustained by generations of Canifa employees to bring positive values ​​to the community.

Canifa promptly launched a relief and recovery campaign after the storm, contributing its efforts to help those affected by the floods. 2024 also marks the 10th anniversary of the "Pink Blood Drop" program, Canifa's annual blood donation campaign.

Source: https://dantri.com.vn/kinh-doanh/2024-la-cot-moc-toa-sang-บน-hanh-trinh-tu-hao-cua-canifa-20250124203117604.htm