Bridge to bring Vietnamese products to international markets

Looking ahead to the Autumn Fair 2025 – the largest-ever direct trade promotion event – many businesses and localities are urgently preparing with the hope of promoting their brands, expanding markets, and connecting with international partners. Below are the opinions of representatives from businesses such as Nam Duoc, Canifa, and the Da Nang Department of Industry and Trade regarding preparations for the Fair and their expectations that this will be an opportunity for Vietnamese goods to affirm their position and quality on the global stage.

*Mr. Huynh Xuan Son – Deputy Director of the Department of Industry and Trade of Da Nang City: Da Nang is ready to introduce its distinctive products.

Immediately after the government launched the Autumn Fair project, the city promptly prepared with a 250m² booth, clearly showcasing the local economic and commercial identity and strengths.

Da Nang City has issued clear criteria for selecting the most representative products of Da Nang. Specifically, priority is given to: OCOP products with 4 stars or more and established brands; typical rural industrial products, distinctive products, and key products of the city.

In addition, there are innovative products, high-tech applications, especially startup products in line with Resolution 57-NQ/TW on breakthroughs in the development of science , technology, innovation and national digital transformation.

Some of the prominent brands selected for introduction include Ngoc Linh ginseng, agarwood products, Hoa Tho garments, DRC rubber, and regional specialty processed products…

Leaders of the Da Nang Department of Industry and Trade expect that the fair will not only be an opportunity for Da Nang to promote and introduce its strong products, but also an important opportunity for the city's businesses to meet, promote trade, find new partners, and boost the export of Da Nang products to reach further into the international market.

* Mr. Le Van San – General Director of Nam Duoc Joint Stock Company: Bringing the essence of Vietnamese medicinal herbs to the world.

The Autumn Fair is a very meaningful opportunity to introduce Nam Duoc's products to a wide range of domestic consumers as well as international partners. The fair is not only a place to promote the brand, but also opens up opportunities for business networking, finding new customers, and strengthening relationships with existing distribution systems. For Nam Duoc, each fair is an opportunity to listen to the market, receive feedback from consumers, and thereby improve products and development strategies.

We have a presence in most provinces and cities nationwide. However, our larger goal is to expand our distribution channels beyond Vietnam. Currently, Nam Duoc is focusing on developing the export of healthcare products made from Vietnamese medicinal herbs. We believe that, with our brand reputation and product quality, Nam Duoc can absolutely reach the international market, bringing the essence of Vietnamese traditional medicine to consumers worldwide.

Ready for the opening ceremony of the Autumn Fair 2025 on the evening of October 25th. Photo: Ministry of Industry and Trade

Nam Duoc prepared quite thoroughly. We brought many of our key product lines to the fair, including products that have achieved the Vietnam National Brand status. Besides the exhibition booth, Nam Duoc also organized health care consultations using traditional medicine, introduced the process of producing clean medicinal herbs, and shared knowledge on natural health care. We want consumers to gain a deeper understanding of the value of Vietnamese medicinal herbs and believe that domestic products can compete fairly with imported goods.

We hope the Ministry of Industry and Trade and the Organizing Committee will strengthen support for businesses in connecting with domestic and international partners. If there were more direct meetings and presentations between Vietnamese businesses and importers or large distribution chains, the effectiveness of trade promotion would be significantly enhanced, and it might even lead to the signing of memoranda of understanding or cooperation agreements right at the fair.

2. Ms. Pham Thi Lan – Supply Chain Director, Canifa Joint Stock Company: Expectations for expanding B2B connections and exporting Vietnamese fashion.

The Autumn Fair 2025 is one of the largest trade promotion events ever, bringing together approximately 3,000 booths from both domestic and international exhibitors.

For Canifa, this is an opportunity to participate in a "larger playing field" with stronger commercialization, while affirming its position as a national-level fashion brand.

We expect this event to help Canifa reach many new customers, especially potential consumer groups both domestically and internationally. In addition, it is also an important opportunity to expand connections with prominent businesses, distributors, and partners from many countries, creating a foundation for future strategic collaborations.

At the Autumn Fair 2025, Canifa set up a booth to showcase and sell high-quality fashion products to meet the needs of the changing seasons, as well as essential home textile products (towels, face towels, etc.) for the whole family. Simultaneously, Canifa will implement many attractive activation activities to maximize brand promotion and reach its target customers.

One of the exciting activities that Canifa plans to implement is the "Lucky Harvest Festival" program with a prize structure of over 5,600 gifts, including many Canifa products such as t-shirts, scarves, hats, tote bags, etc. This activity not only creates a lively atmosphere but also encourages customers to visit the booth and increase their time experiencing the products on-site.

With engaging activities and a wide range of high-quality fashion products, Canifa hopes to attract more visitors and shoppers to the fair.

From the perspective of a fashion retail business, Canifa's biggest expectation is that, with the support of the Ministry of Industry and Trade and the organizing agency, the Autumn Fair will become a genuine and effective B2B trading center. Specifically, we hope to receive support in organizing selective business matching programs, helping Canifa directly meet domestic distribution partners, as well as important international buyers and sustainable raw material suppliers. This will not only help us expand our distribution channels but also optimize our supply chain, thereby enhancing our competitiveness and promoting our goal of exporting Vietnamese fashion to the global market.

Source: https://bnews.vn/cau-noi-dua-san-pham-viet-ra-thi-truong-quoc-te/392387.html