Bridge to bring Vietnamese products to international markets

Looking forward to the 2025 Autumn Fair - the largest direct trade promotion event ever, many businesses and localities are urgently preparing with the expectation of promoting their brands, expanding their markets and connecting with international partners. Below are the opinions of representatives of businesses such as Nam Duoc, Canifa and the Department of Industry and Trade of Da Nang about the preparation for the Fair and the expectation that this will be an opportunity for Vietnamese goods to affirm their position and quality on the global stage.

*Mr. Huynh Xuan Son - Deputy Director of the Department of Industry and Trade of Da Nang City: Da Nang is ready to introduce its typical products.

Immediately after the Government implemented the project to organize the Autumn Fair, the city urgently prepared with a 250m² booth, clearly demonstrating the identity and economic and commercial strengths of the locality.

Da Nang City has issued clear criteria to select the most typical products representing Da Nang. Specifically, priority is given to: OCOP products of 4 stars or higher, with brands; typical rural industrial products, characteristic products, and key products of the city.

In addition, there are also innovative products, high-tech applications, especially start-up products according to Resolution 57-NQ/TW on breakthroughs in science and technology development, innovation and national digital transformation.

Some of the prominent brands selected for introduction include Ngoc Linh ginseng, agarwood products, Hoa Tho garments, DRC rubber, regional specialty processed products, etc.

Leaders of the Department of Industry and Trade of Da Nang City hope that the fair will not only be an opportunity for Da Nang to promote and introduce its strong products, but also an important opportunity for the city's businesses to meet, promote trade, find new partners and promote the export of Da Nang products to reach further in the international market.

* Mr. Le Van San - General Director of Nam Duoc Joint Stock Company: Bringing the quintessence of Vietnamese medicinal herbs to the world

The Autumn Fair is a very meaningful occasion to introduce Nam Duoc products to a large number of domestic consumers as well as international partners. The fair is not only a place to promote the brand, but also opens up opportunities to connect trade, find new customers and strengthen relationships with existing distribution systems. For Nam Duoc, each fair is an opportunity to listen to the market, receive feedback from consumers, thereby perfecting products and development strategies.

We have been present in most provinces and cities across the country. However, the bigger goal is to expand our distribution channels outside of Vietnam. Currently, Nam Duoc is focusing on developing the export of health care products from Vietnamese medicinal herbs. We believe that with the prestige of our brand and the quality of our products, Nam Duoc can completely reach the international market, bringing the quintessence of Vietnamese traditional medicine to global consumers.

Ready for the opening ceremony of the 2025 Autumn Fair on the evening of October 25. Photo: Ministry of Industry and Trade

Nam Duoc has prepared quite carefully. We bring to the fair many key product lines, including products that have achieved the Vietnam National Brand. In addition to the exhibition booth, Nam Duoc also organizes health care consulting activities using traditional medicine, introduces the clean medicinal herb production process and shares knowledge about natural health care. We want consumers to understand more deeply the value of Vietnamese medicinal herbs, and believe that domestic products can completely compete fairly with imported goods.

We hope that the Ministry of Industry and Trade and the Organizing Committee will increase support for businesses to connect with domestic and foreign partners. If there are more meetings and direct introductions between Vietnamese businesses and importers and large distribution chains, the effectiveness of trade promotion will be significantly improved, and it is even possible to sign memorandums of understanding or cooperation contracts right at the fair.

2. Ms. Pham Thi Lan - Supply Chain Director of Canifa Joint Stock Company: Expectations to expand B2B connections and export Vietnamese fashion

The 2025 Autumn Fair is one of the largest trade promotion activities ever, gathering about 3,000 domestic and foreign booths.

For Canifa, this is an opportunity to participate in a "big playground" in a more commercial direction, while affirming its position as a national fashion brand.

We expect the event will help Canifa reach many new customers, especially potential domestic and international consumer groups. In addition, this is also an important opportunity to expand connections with outstanding businesses, distributors, and partners from many countries, creating the premise for strategic cooperation in the future.

At the 2025 Autumn Fair, Canifa will set up a booth to display and sell quality fashion products, serving the needs of changing seasons as well as essential home textile products (bath towels, face towels, etc.) for the whole family. At the same time, Canifa will deploy many attractive activation activities to maximize the effectiveness of brand promotion and reach target customers.

One of the exciting activities that Canifa plans to implement is the "Harvesting Luck" program with a prize structure of more than 5,600 gifts, including many products from Canifa such as T-shirts, scarves, hats, tote bags... This activity not only creates a vibrant atmosphere but also encourages visitors to visit the booth, increasing the time spent experiencing on-site.

With attractive entertainment activities as well as bringing many high quality fashion products, Canifa hopes to attract more customers to visit and shop at the Fair.

From the perspective of a fashion retail business, Canifa’s biggest expectation is that, through the support of the Ministry of Industry and Trade and the organizing agency, the Autumn Fair will become a real and effective B2B trading center. Specifically, we hope to be supported in organizing selective Business Matching programs, helping Canifa directly meet domestic distribution partners, as well as important international buyers and suppliers of sustainable materials. This will not only help us expand our distribution channels but also optimize our supply chain, thereby improving our competitiveness and promoting the goal of exporting Vietnamese fashion to the global market.

Source: https://bnews.vn/cau-noi-dua-san-pham-viet-ra-thi-truong-quoc-te/392387.html