Autumn Fair 2025: Elevating Vietnam's position on the international trade map

(Chinhphu.vn) - Dr. Vo Tri Thanh assessed that if done well, the Autumn Fair will become a very meaningful event for the 2026 - 2030 period, contributing to raising the status and position of Vietnam on the international investment and trade map.

Dr. Vo Tri Thanh, Director of the Institute for Brand Strategy and Competitiveness Research: The Autumn Fair is a very important program, which can be seen as a long-term highlight in the process of national economic integration and development.

The Autumn Fair 2025 will be held from October 26 to November 4, 2025 at the Vietnam Exhibition Center (VEC, Dong Anh, Hanoi ).

Dr. Vo Tri Thanh, Director of the Institute for Brand and Competitiveness Strategy Research, said that the Autumn Fair is a very important program, which can be seen as a long-term highlight in the process of national economic integration and development.

"This is not only a story of connecting domestic trade, but also bringing Vietnam to the world through products, trade and investment activities as well as bringing the world to Vietnam. The ambitious goal and large scale of the organization reflect the strategic vision in building a trade promotion space with depth and strong influence," said Mr. Thanh.

From a macro perspective, Dr. Vo Tri Thanh emphasized that the immediate story is to invest more strongly, especially in attracting high-quality capital flows from both domestic and international sources. Along with investment, stimulating "smart" consumption is also a great driving force to achieve rapid and sustainable growth. When linking these specific goals with trade promotion programs, typically the Autumn Fair, we will have an important test to verify organizational effectiveness, connectivity capacity and the ability to create real value.

He expressed his belief that this will be an opportunity to comprehensively evaluate the quality of trade promotion activities, thereby drawing practical lessons to improve promotion activities and call for investment in both the short and long term. If done well, the Autumn Fair will become a very meaningful event for the period 2026 - 2030, contributing to raising the position and status of Vietnam on the international investment and trade map.

From a local perspective, Mr. Ha Vu Son, Director of the Department of Industry and Trade of Can Tho City, acknowledged that the 2025 Autumn Fair is not only a normal trade promotion task but also a "golden opportunity" for Can Tho businesses to affirm their quality and reputation, while expanding their network of partners and distribution channels to the Northern market.

According to Mr. Son, the 2025 Autumn Fair is expected to be a place where the best products from different regions converge, creating a space for exchange and connection between businesses, investors and consumers.

According to the direction of the Department of Industry and Trade, participating units and enterprises need to focus on implementing three strategic task groups to achieve the highest efficiency.

Firstly, ensuring product quality and identity, the selected products must represent the cultural quintessence and have the highest quality standards of the locality. Each product will be a "brand ambassador" telling the story of the people and land of Can Tho. This is the factor that helps local goods create their own mark, arousing pride and trust in the hearts of consumers.

Second, promote communication and brand promotion. This media conference is considered an important first step to spread the message "Can Tho specialties - Western identity in the heart of the capital".

Third, improve professionalism in trade promotion. Enterprises need to carefully prepare product profiles, negotiation skills, promotional materials and logistics. The goal is not only to sell on the spot but also to create a foundation for long-term, sustainable cooperative relationships after the fair.

Mr. Rakesh Kumar expressed his impression with the scale and significance of the Autumn Fair 2025.

Bridge between Vietnamese and world cultures

At the Autumn Fair 2025, India participated with a delegation of 15 businesses. Sharing about the main goals and focuses of the Indian business delegation, Mr. Rakesh Kumar - Chairman of India Exposition Mart Limited (IEML); Founder, Chairman of Expo Bazaar; General Director of the Export Promotion Council of Indian Handicrafts (EPCH) expressed his impression with the scale and significance of the Autumn Fair 2025. This is not only a large trade promotion platform, but also a cultural bridge between Vietnam and the world.

He said that for India, this is a particularly important opportunity. Under the coordination of India Exposition Mart Limited (IEML) and Expo Bazaar, India is expected to bring one of the largest international business delegations to the fair.

At the Fall Fair 2025, Indian businesses not only introduced products, but also sought potential suppliers from Vietnam for three key markets: the United States, Europe and India.

According to Mr. Rakesh Kumar, Vietnam and India have many similarities: both have rich cultures, long-standing craft traditions and respect for human values ​​in each product. He believes that when the business communities of the two countries connect, they will not only exchange goods but also creativity, stories and cultural identity.

"With the special scale of the event, I believe that the Autumn Fair 2025 will open a new chapter in Vietnam - India trade relations. The event is also where Indian businesses will find in Vietnam a dynamic, reliable and strategic partner," said Mr. Rakesh Kumar.

Representing science and technology enterprises attending the Fair, Ms. Do Thi Thu Huong, Deputy General Director of Vinphaco, expressed that the Fair is a rare opportunity to promote brands, expand markets and introduce the research and production capacity of Vietnamese enterprises.

She also hopes that this will be a forum connecting Vietnamese businesses, where creative ideas, products and models are shared, collaborated and spread. Through this, the business community will together create a sustainable development ecosystem, contributing to the recovery and growth of the country's economy.

Anh Tho

Source: https://baochinhphu.vn/hoi-cho-mua-thu-2025-nang-tam-vi-the-viet-nam-tren-ban-do-thuong-mai-quoc-te-102251023204830723.htm