Autumn Fair 2025: Stimulate domestic purchasing power, open up export markets

VTV.vn - Director of the Trade Promotion Agency Vu Ba Phu shared with VTVTimes about his expectation to help the 2025 Autumn Fair become a new driving force for Vietnamese consumption and export.

Director of the Trade Promotion Agency Vu Ba Phu

The biggest trading destination of the fall

Reporter: Sir, the 2025 Autumn Fair is considered a typical trade promotion event of the year. How do you evaluate the role of the program?

Mr. Vu Ba Phu: This is a national-scale comprehensive trade promotion event directed by the Ministry of Industry and Trade , aiming to stimulate domestic consumption and expand export markets. Not only a place to promote products, the Autumn Fair is also a meeting place connecting Vietnamese enterprises with international partners, helping Vietnamese goods increase value and have a stronger presence in the global market.

This year’s event (Autumn Fair 2025) brings together about 3,000 booths of domestic enterprises and is expected to welcome about 40 international delegations and millions of visitors. The booths are organized in the direction of experience - interaction - smart shopping, reflecting the modern commercial trend, where products are told through the story of Vietnamese culture, people and heritage.

Reporter: What new features will make the Fall Fair more attractive this year, sir?

Mr. Vu Ba Phu: We are implementing the "Real Fair - Virtual Fair" model, combining direct experience at the Vietnam Exhibition Center (VEC) and digital platforms. Businesses can introduce products through physical booths and online 3D booths, and livestream to trade with domestic and foreign customers.

Press conference to introduce the Fall Fair 2025 event

This is an important step in digital transformation of trade promotion activities, helping small and medium enterprises save costs and expand their customer base without being limited by space or time. This model is also part of the Ministry of Industry and Trade's orientation to deploy a comprehensive digital trade promotion ecosystem.

Another highlight is the green, sustainable and innovative product display area – reflecting modern consumption trends and the Government ’s green growth orientation. The area dedicated to startups and young businesses is also a highlight, encouraging creativity and connecting the new generation of Vietnamese entrepreneurs.

Reporter: What do you expect the Fair's impact on domestic consumption?

Mr. Vu Ba Phu: The Autumn Fair is an important tool in the program "Vietnamese people prioritize using Vietnamese products". With thousands of booths and diverse brands, the event helps businesses directly approach consumers, increase brand awareness and stimulate the behavior of purchasing Vietnamese products.

In addition to shopping, the fair also encourages brand experiences and storytelling, helping consumers better understand the value of Vietnamese products – from the origin of raw materials, production processes to regional cultural factors.

When trust is built, the value of Vietnamese goods is not only in price, but also in quality and identity - that is the foundation for sustainable domestic market development.

Regional linkage and upgrading export value chains

Reporter: How do you evaluate the export opportunities for Vietnamese goods and businesses from this event?

Mr. Vu Ba Phu: The Autumn Fair is not only a place to introduce products, but also a starting point for key regional - industry - market linkage chains.

This year, we closely coordinated with Vietnam Trade Offices abroad to invite more than 40 international delegations (including importers and partners) to visit and sign cooperation agreements, strengthening the goal of being a bridge of trade - investment - culture of Vietnam to the world . Participating businesses are supported and directly guided on strict international market standards such as export standards, traceability, green certification and digital transformation applications in trade.

The Ministry of Industry and Trade will develop a series of seasonal trade promotion events, of which the Autumn Fair is the central model.

The Trade Promotion Agency will also support businesses connecting with cross-border e-commerce platforms, helping Vietnamese goods participate more deeply in the global supply chain. Many businesses exporting key products such as agricultural products, textiles, and handicrafts have expressed their desire to expand cooperation and seek new markets after the fair.

Reporter: Will the Autumn Fair model be replicated in the near future, sir?

Mr. Vu Ba Phu: Definitely yes. The Ministry of Industry and Trade is orienting the development of a series of seasonal trade promotion events (4 seasons), in which the Autumn Fair is the central model, combining trade - experience - digital data (Trade Promotion Big Data).

From 2026 onwards, this model will be studied and replicated in key economic regions such as the Mekong Delta, the Central Highlands and the North. Each locality will have its own 'version' associated with specialties, craft villages and regional culture, while supporting innovation and cultural industries.

We also aim to build a digital promotion data platform (Trade Promotion Hub) - a place to connect information on fairs, partners, investors and consumer data, helping promotion activities become more professional, in-depth and effective, aiming to build a comprehensive digital trade promotion ecosystem for Vietnamese goods.

Reporter: How do you expect the Fair to contribute to Vietnam's economic growth this year?

Mr. Vu Ba Phu: We believe that the 2025 Autumn Fair will create a positive spillover effect on consumption, production and export, contributing to achieving the GDP growth target of over 8% in 2025.

This is not just a trade promotion activity, but a platform to restore market confidence, encourage businesses to innovate products, management and business models towards sustainability and greener transformation.

With the spirit of "Vietnamese people use Vietnamese products - Vietnamese products reach out to the world", the 2025 Autumn Fair is a testament to the strong vitality of the domestic market and the mettle of Vietnamese enterprises in the period of recovery and acceleration.

Reporter: Thank you very much!

Source: https://vtv.vn/hoi-cho-mua-thu-2025-kich-hoat-suc-mua-noi-dia-khoi-thong-thi-truong-xuat-khau-100251023222459533.htm