The publication Vietnamese Quality Management Culture summarizes more than 25 years of practical experience of author Do Thuy Duong, aiming to provide a localized management philosophy, helping leaders regain their identity, build internal strength and create sustainable competitiveness in the context of strong globalization.

Over the past decades, the story of applying management models imported from the West has become a classic “pain” of Vietnamese enterprises. From the flexible American model to the Japanese Kaizen philosophy, although it has brought certain successes, many leaders have realized that “ready-made clothes” are difficult to fit perfectly with the physical, psychological and spiritual condition of Vietnamese people.
From the role of Director of Vingroup Corporation's Cultural Training Center to Director of Talent and Cultural Development at VinFast, Ms. Do Thuy Duong possesses direct experience participating in large-scale transformation projects, posing the key question: What is constant in Vietnamese identity and what must change for businesses to develop sustainably? This experience has guaranteed the practicality and depth of the philosophy that the author has worked hard to build.
The author concretizes the "Vietnamese quality" in the book through 5 highly applicable core values - distilled from the good qualities of Vietnamese people, helping businesses build a unified set of behavioral rules from leaders to employees, including: Aspiration, Discipline, Resilience, Adaptation and Resonance.
The book is not only a collection of theories but also a reflection of many success and failure stories from consulting experience at leading organizations in Vietnam such as VinFast , Canifa, Hai Giang, Trong Dong and Savvycom...
Including these local business stories helps make the content more relatable, easier to understand, empathize with, and easier to accept by Vietnamese staff.
Source: https://www.sggp.org.vn/van-hoa-quan-tri-tu-kinh-nghiem-thuc-chien-cua-nguoi-viet-post822764.html






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