Entering the cultural field with the aspiration to serve the country, Vingroup has identified three key objectives for its new pillar: preserving the traditional cultural values of the nation; promoting creativity and development of various art forms; and contributing to creating a new platform where artists can showcase their talents, contribute to the arts, earn a living from their profession, and receive well-deserved recognition.
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Vingroup is organizing the 8Wonder mega-music festival series to create world-class international music events in Vietnam. The spectacular stage of 8Wonder also affirms Vingroup's serious investment in making Vietnam a regional cultural destination. |
To realize this pillar, Vingroup has invested in and established three separate companies, undertaking strategic tasks within the cultural and artistic ecosystem.
V-Culture Talents, a joint-stock company specializing in cultural and artistic development, focuses on cultural and artistic education . Its mission is to select, train, and develop young talents in the fields of music, performing arts, and traditional Vietnamese culture (such as Cheo, Quan Ho, Vi Dam, Cai Luong, and Don Ca Tai Tu). V-Culture Talents will not only be a place to discover and nurture future talents but also contribute to the preservation and promotion of traditional cultural values by supporting artisans and artists, giving them opportunities to develop and practice their craft in a professional environment, contributing to their work and earning a living from their profession.
V-Film Joint Stock Company operates in the fields of film production and distribution, television programs, photography, sound recording, and music publishing. V-Film also promotes the training of professionals in the film industry – from directors and screenwriters to actors – creating a common space to promote the Vietnamese film industry and contributing to introducing and spreading Vietnamese stories to the international community.
V-Spirit Event Organization Joint Stock Company is responsible for organizing, promoting, and managing cultural and artistic events, exhibitions, conferences, and seminars. V-Spirit aims to become a leading brand in the field of professional event organization in Vietnam, gradually making its mark globally to contribute to bringing Vietnamese art products and talents to the international stage and enhancing the status of Vietnamese culture.
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Vingroup also contributes to the widespread promotion of traditional national culture and arts through vibrant live shows performed at Vinpearl resorts. |
Sharing his thoughts on the strategy for expanding the new pillar, Mr. Nguyen Viet Quang – Vice Chairman and General Director of Vingroup Group – said: “We believe that culture is not only the spiritual foundation and measure of social development, but also a driving force for building a sustainable future. Building the Cultural pillar is Vingroup's desire to demonstrate its responsibility to the community and to the rich history of the nation. The Group aims to create a cultural and artistic space that earns the respect of the people and international friends. Here, the spirit of dedication will be honored, creative products will be promoted, and artists will receive the recognition they deserve for their efforts.”
Vingroup's inclusion of Culture as a pillar in its long-term development strategy reflects a long-term vision that contributes to a better life for everyone. It also demonstrates the Group's continuous efforts to create an elite society where people live in a rich cultural and artistic environment and individuals can develop their talents comprehensively.
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The live performance shows invested in by Vingroup not only demonstrate groundbreaking creativity in art but also create opportunities for artists to develop, contribute, and make a living from their profession. |
Furthermore, culture is also a crucial foundation for connecting Vietnam with the international community. Through the Cultural pillar, Vingroup will strengthen the development of domestic and international exchange programs to bring Vietnamese culture up to par with global creative trends, strongly stimulating the development of the domestic cultural industry, tourism, and consumption.
Source: https://baokhanhhoa.vn/kinh-te/thong-tin-doanh-nghiep/202511/vingroup-cong-bo-tru-cot-van-hoa-kien-tao-khong-gian-nghe-thuat-dang-cap-quoc-te-c4e1b32/
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