Miss Vietnam Ethnic Tourism 2025 in Moc Chau, Son La province

The Miss Vietnam Ethnic Tourism 2025 contest is held for the first time with the mission of honoring the beauty of women from 54 ethnic groups in Vietnam. The contest is not only a stage for contestants to affirm their beauty, intelligence and talent, but also a journey to spread cultural pride, national solidarity, contribute to preserving heritage and promoting green tourism, community tourism - sustainable development trends of the era. The final night is expected to take place on the evening of November 15, 2025 at Moc Chau Island Tourist Area, Son La province.
Before the final round, the Organizing Committee introduced the reality TV series - The Fragrance of Moc Chau Plateau, recording the contestants' experiences in the unique cultural space of the highlands.
The series of programs "Moc Chau Highlands' Colors and Fragrances" not only promotes the beautiful image of Son La but also contributes to spreading the cultural, tourism values ​​and humanitarian spirit that the Miss Vietnam Ethnic Tourism 2025 contest aims for.

PV