Miss Vietnam Ethnic Tourism 2025 in Moc Chau, Son La province

The Miss Ethnic Tourism Vietnam 2025 pageant, the first of its kind, aims to honor the beauty of women from Vietnam's 54 ethnic groups. The competition is not only a platform for contestants to showcase their beauty, intelligence, and talent, but also a journey to spread cultural pride, national unity, contribute to preserving heritage, and promote green tourism and community-based tourism – sustainable development trends of our time. The final night is scheduled to take place on the evening of November 15, 2025, at Moc Chau Island Tourist Area, Son La province.
Before the final round, the Organizing Committee introduced the reality TV series - The Fragrance of Moc Chau Plateau, recording the contestants' experiences in the unique cultural space of the highlands.
The "Moc Chau Plateau Beauty" program series not only promotes the beautiful image of Son La but also contributes to spreading the cultural, tourism, and humanitarian values ​​that the Miss Ethnic Tourism Vietnam 2025 competition aims for.

PV