Recently, at the seminar "Vietnam's Beverage Industry in the New Era: Trends, Challenges, and Opportunities," organized by the Vietnam Beer, Wine, and Beverage Association (VBA) in collaboration with other organizations in Ho Chi Minh City on November 7th, experts and businesses unanimously agreed that the beverage industry plays a crucial role in the process of green development and realizing Vietnam's goal of net zero emissions.
According to Associate Professor Dr. Nguyen Van Viet, Chairman of the VBA, the beverage industry contributes over 60 trillion VND to the national budget annually and creates millions of jobs throughout the value chain, from agriculture and production to logistics, distribution, and retail. However, the consumer market is changing rapidly, requiring businesses to adapt flexibly, accelerate green transformation, and apply modern technology to keep pace with the "Era of National Empowerment," a period in which Vietnam is accelerating and making breakthroughs in its economy .
Faced with increasingly stringent demands for food safety, health, and sustainability, beverage businesses are compelled to innovate their production methods, moving towards environmentally friendly technologies. At the workshop, Mr. Tran Minh Triet, Chief Representative of Suntar Group (Singapore), shared that advanced membrane technology solutions are opening up a promising direction for Vietnamese beverage businesses, helping to improve product quality, optimize costs, and achieve sustainable development through energy savings and reduced emissions.
According to Mr. Triet, Suntar currently supplies membrane filtration systems used in the production of soft drinks, tea, coffee, fruit juices, and craft wines – areas where Vietnam has a strong export advantage. In particular, the non-heating filtration technology helps preserve natural flavors, reduce energy consumption and wastewater, and meet international food safety standards.
Along with technological innovation, beverage businesses are advised to invest in renewable energy, manage emissions throughout the supply chain, increase the use of environmentally friendly packaging, and build closed-loop production models. This is not only a requirement of global trends but also a responsibility in fulfilling Vietnam's commitment to achieving net-zero emissions by 2050.
From a policy perspective, Associate Professor Dr. Nguyen Dinh Tho, Deputy Director of the Institute of Agricultural and Environmental Policy Strategy ( Ministry of Agriculture and Environment ), stated: "Green transformation is no longer a management requirement, but an opportunity to enhance competitiveness, attract investment, and meet the trend of sustainable consumption."
Mr. Tho also noted that, once the legal framework, recycling infrastructure, and domestic technology are perfected, the Vietnamese beverage industry can absolutely become one of the pioneering sectors of the national green economy.
Amidst market shifts, consumers are increasingly concerned about safe and environmentally responsible products, creating positive pressure for businesses to change. Many domestic brands have begun investing in green production chains, utilizing solar energy, recycling wastewater, and increasing the proportion of reusable packaging in their products.
According to Ms. Chu Thi Van Anh, Vice President and General Secretary of the VBA, early adoption of green consumption trends not only helps businesses meet policy requirements and consumer preferences, but also opens up great opportunities for exports, especially to markets with high environmental standards such as the EU, Japan, and South Korea.
With its vast growth potential and supportive policies, Vietnam's beverage industry is at a major turning point, where every bottle of water, every can of beer, or every cup of coffee not only offers flavor but also embodies a green commitment to the sustainable future of Vietnam's economy.
Source: https://moit.gov.vn/phat-trien-ben-vung/nganh-do-uong-viet-nam-chuyen-minh-theo-xu-huong-tieu-dung-xanh.html
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