Hong Huong Fish Sauce Company Limited prepares ingredients for batches of traditional Nam O fish sauce. Photo: VD
In Hai Van ward, Mr. Nguyen Thuc Dung, Chairman of the People's Committee of the ward, said that after the merger, the ward has a natural area of over 406 square kilometers, a population of over 59,000 people, and diverse topography including the sea, mountains, streams, and agricultural production areas of the former Hoa Bac commune. This is a favorable condition for developing OCOP products associated with the local ecological, tourism, and cultural characteristics.
Currently, the ward has 9 OCOP products, including 2 products that have achieved 4-star rating and 7 products that have achieved 3-star rating. Notable products include 5 types of fish sauce, 2 types of wine, 1 herbal tea product, and 1 chicken egg product.
According to Mr. Dung, the merger of administrative boundaries gives OCOP (One Commune One Product) businesses the opportunity to link production areas, develop larger value chains, and improve the quality and uniformity of products. “Hai Van Ward aims to develop into an ecological, modern, and culturally rich urban area. We encourage OCOP businesses to link their products with tourism activities at Hai Van Pass and Hai Van Quan to create lines of tourist gifts and local specialties to serve domestic and international tourists,” Mr. Dung shared.
Workers at Quy Thu Production - Trading Co., Ltd. package baked coconut cookies that meet OCOP 5-star standards. Photo: VD
In addition, the locality is also supporting the completion of dossiers for a number of potential products such as organic guava, organic watermelon, and Nam O seaweed jam so that they can soon be recognized as OCOP products, contributing to expanding the list of distinctive products.
One example is Mr. Bui Thanh Phu, Director of Hong Huong Fish Sauce Co., Ltd., who is always dedicated to preserving and developing the traditional Nam O fish sauce making craft. Mr. Phu said: “Since the implementation of the two-tiered government model, support and promotion procedures have been implemented more smoothly. As a result, Hong Huong fish sauce has reached many new customers, is chosen by small traders in large markets in the city for distribution, and is gradually expanding its market beyond Da Nang .”
Not only in urban areas, but also in suburban communes, positive changes have been observed from the two-tiered government model.
In Xuan Phu commune, Ms. Luu Thi Thu, Director of Quy Thu Production - Trading Co., Ltd., said: “The fact that Quy Thu baked coconut cakes have achieved a 5-star national standard is thanks to the attention and support of all levels of government. Local leaders regularly support businesses in organizing fairs, participating in trade weeks, connecting with tourism, and bringing products to e-commerce platforms, helping to promote them widely to consumers. Thanks to the new management mechanism, the commune government is more proactive in resolving difficulties, supporting OCOP businesses in accessing capital, standardizing production processes, ensuring food safety, and developing brands.”
Ms. Nguyen Thi Thu Thuy, Chairwoman of the People's Committee of Xuan Phu commune, said: "Currently, Quy Thu's baked coconut cakes are not only popular in localities within the city but have also reached the national market, and have even been exported to China and South Korea. The local government always supports businesses, creating favorable conditions for the product to assert its position in the market."
According to Ms. Thuy, with the support of the two levels of government, the OCOP program in Da Nang not only focuses on having many products awarded stars, but also opens up a sustainable path, enhancing the value of agricultural products and local products. This contributes to building a green economy, preserving cultural identity, promoting integration, and gradually building the "Da Nang Specialty" brand to reach further both domestically and internationally.
Source: https://baodanang.vn/suc-bat-moi-cho-san-pham-ocop-3309742.html
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