(PLVN) - In the context of the capital's tourism developing strongly, making cuisine an attractive tourism product is an important orientation of the city, aiming to promote the image of the capital to domestic and international friends. Many culinary brands have also positioned their reputation on the Hanoi Food Tour map by the star ratings of diners, including the A Choén Charcoal Grilled Beef Restaurant chain.
Hanoi , the land of a thousand years of civilization, is not only famous for its long-standing cultural and historical heritage but also stands out for its rich and sophisticated cuisine. The cuisine of the capital has become an indispensable part of the cultural identity and pride of the people of the capital.
Director of Hanoi Department of Tourism , Ms. Dang Huong Giang, shared about the capital's tourism development strategy until 2030, in which cuisine will play an important role in attracting tourists.
Ms. Giang said: “We focus on building unique culinary products such as night food streets, culinary craft villages, and a system of standard restaurants to serve the needs of tourists and residents.
At the same time, the Food Tour map will help visitors discover and experience the richness and diversity of Hanoi cuisine. Improving service quality and ensuring food hygiene and safety are also top priorities to enhance the image of the capital as a friendly and safe tourist destination.
A Choén charcoal grilled beef perfectly combines 5-star restaurant service in a friendly street space. |
Among the popular restaurants in Hanoi, the A Choén Charcoal Grilled Beef Restaurant chain has affirmed its own position thanks to its excellent service quality and unique service style.
Established in 2017, formerly known as “Nuong 86,” A Choén quickly became a favorite destination for young people and families in Hanoi. This place is not only an ideal place to enjoy delicious grilled beef dishes, but also an impressive check-in destination for many tourists every time they come to Hanoi.
A Choén scores points thanks to the perfect combination of attentive, dedicated service like at a 5-star restaurant in a friendly street space. Fresh ingredients are carefully selected, strict processing helps each dish always retain its rich, complete flavor.
Customers appreciate not only the quality of the food, but also the attentive service and reasonable prices. This is one of the factors that makes diners always come back and recommend to friends and relatives.
A Choén Charcoal Grilled Beef "Bringing 5-star standards to the streets". |
Behind the success of A Choén is Mr. Hoang Van Chien - founder and Chairman of the Board of Directors of A Choén Trading and Service Joint Stock Company. As a long-time chef with many years of experience working at 5-star hotels, Mr. Chien has put his passion and skills into every detail in the process of building and developing the A Choén brand.
Mr. Chien shared: “Hanoi cuisine is a precious heritage, very sophisticated and diverse in style, especially street food culture. To attract and retain tourists, it is not only necessary to have excellent food quality but also to know how to convey cultural values. For me, the culinary art of 'delicious - nutritious - reasonable price - professional service' but still maintaining its own identity is the key to creating the appeal of Hanoi".
A Choén not only focuses on fresh ingredients but also invests in processing, preservation, and ensuring food hygiene and safety. All ingredients, from fresh Vietnamese beef to vegetables, are strictly inspected, and the cold storage process is carefully concentrated in the central kitchen to ensure that when the meat is distributed to restaurants throughout the system, the quality is consistent.
This not only ensures that diners enjoy the fresh taste of grilled meat, while still retaining the softness, sweetness, and moisture of fresh meat, but also brings absolute peace of mind to customers.
A Choén - Culinary quintessence on Hanoi Food Tour map |
With the philosophy of "Bringing 5-star standards to the streets", Mr. Hoang Van Chien has turned A Choén into one of the most popular grilled restaurant brands among young people in Hanoi. Each A Choén location in the capital is always packed with customers, regardless of the hot summer or the cold winter.
Hanoi cuisine has long been famous for its richness and cultural depth. Dishes such as pho, bun cha, and banh cuon not only bear a strong historical imprint but also contain sophistication in each stage of preparation. Hanoi's focus on developing cuisine into a tourism product is not only to attract tourists but also to preserve and promote the value of traditional culinary culture.
Mr. Hoang Van Chien - Founder, Chairman of the Board of Directors of A Choen Trading and Service Joint Stock Company. |
Mr. Hoang Van Chien commented: “To build a culinary brand associated with sustainable tourism, we need to have a thorough investment, from product quality to service standards. It is not only about delicious dishes, but also about how we make diners feel like they are exploring a part of Hanoi culture.”
A Choén is not only a dining place, but also a place where visitors can feel the quintessence of Hanoi street food, the blend of class and simplicity, modernity and tradition.
A Choén - a favorite meeting place for young people in Hanoi |
With a sustainable development strategy, A Choén will not only stop in Hanoi but will expand to many other provinces and cities. This helps bring the quintessence of Hanoi street food further, becoming an indispensable part of the journey to explore Hanoi culture for young people, domestic and international tourists.
Source: https://baophapluat.vn/a-choen-tinh-hoa-am-thuc-tren-ban-do-food-tour-ha-noi-post525535.html
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