This year, Agribank continues to accompany the Program as a Diamond Sponsor, marking the third consecutive time the bank has joined the journey of spreading national happiness. Agribank's presence contributes to fostering human values, expanding the program's influence and affirming the bank's role in community development, taking people as the center.
Vietnam Happy Fest 2025 is the core activity within the framework of the “Happy Vietnam - Happy Vietnam” Human Rights Media Award. Stretching from Le Thai To Street, Dinh Tien Hoang Street to Dong Kinh Nghia Thuc Square, the event opens up the “Road of Happiness” - a journey of 13 emotional experiences connecting art, culture, technology and community activities.
Highlights in the event space are the exhibition "Happy Vietnam" with hundreds of photos and videos reflecting the simple beauty of Vietnamese life; digital interactive exhibitions bringing multi-sensory experiences; experience areas of accompanying units; photobooth space and Happy Tree with 80,000 souvenirs for people and tourists; creative activities such as the workshop "Prism of Happiness"; the multimedia art contest "Map of Vietnam Happiness" or the community movement model "Health is Happiness" attracting a large number of young people; the mass wedding of 80 couples - "Love is Happiness" became the emotional symbol of the event. Closing the three-day journey is the Happy Vietnam 2025 Awards Ceremony and the art music night "Happy Vietnam", where Dong Kinh Nghia Thuc Square is lit up by the pride, consensus and profound human values of the community and the nation.
In particular, one of the most profound humanitarian touches is the activity “Supporting love: Sharing happiness” towards the people of the Central region affected by natural disasters and floods. Here, every small contribution becomes a warm flame to support difficult circumstances - true to the spirit of “happiness is only complete when shared”.
Press conference of "Vietnam Happy Fest 2025"
Starting from 2023, Agribank has been accompanying the “Happy Vietnam” Award and the program’s activities for three consecutive years. Agribank’s presence not only has the meaning of sponsorship but also affirms the value of a people-centered enterprise, joining hands with society to nurture the spirit of humanity and the aspiration for a happy and sustainably developed Vietnam.
Sharing at the press conference of the event, Ms. Phung Thi Binh - Deputy General Director of Agribank affirmed that the bank's companionship comes from its community responsibility and vision of development for people. She emphasized:
“Agribank always puts people at the center of all activities. In addition to business missions, we pay special attention to spreading human values, contributing to preserving and promoting the nation's good cultural values. Accompanying the Happy Vietnam Program is our way of working with the community to cultivate positive things, foster the spirit of sharing, empathy and move towards a truly happy Vietnam.”
Ms. Phung Thi Binh, Deputy General Director of Agribank (5th from left) took a souvenir photo with the event organizers.
According to Ms. Binh, the 2025 event with its large scale and series of creative activities has become a space for Agribank to continue contributing to spreading humane messages to a large number of people, tourists and international friends. Agribank's participation also contributes to positioning the image of a friendly and peaceful Vietnam - a country of beautiful stories about family, humanity, resilience and solidarity.
Not only does it have communication value, this companionship is also associated with Agribank's sustainable development philosophy: economic development always goes hand in hand with the responsibility of improving people's spiritual life. From social security work, supporting people in natural disaster areas, building new rural areas to cultural and social activities such as Vietnam Happy Fest, Agribank always strives to perform the role of a national financial institution for the community.
By accompanying Vietnam Happy Fest 2025, Agribank, together with agencies, organizations and people, continues to strongly spread the message "Happy Vietnam" - a message of kindness, love and a spirit of kindness; contributing to widely promoting the image of the country and people of Vietnam to international friends, thereby promoting brand development and expanding national cooperation in the fields of culture - tourism - economy.
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Source: https://www.agribank.com.vn/vn/ve-agribank/tin-tuc-su-kien/tin-ve-agribank/hoat-dong-agribank/agribank-lan-toa-nhung-gia-tri-nhan-van-cung-vietnam-happy-fest-2025
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