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Apple's breaking with the past 12 years of tradition is expected to be a step to create momentum for a strong breakthrough.

The iPad has been a key product for Apple since its debut in 2010, and the brand has consistently led the tablet market by releasing at least one new model every year. In the last three years, the company has even released four new iPad models every year. Apple's last iPad launch was in October 2022.

In 2023, the company's only hardware addition to the iPad is the release of the Apple Pencil with USB Type-C.

The interruption in Apple's release of new iPad products is notable given the product line's history, and could signal a major reorientation of the company's strategic product line.

As the iPad has become more advanced and widely used, the need for frequent upgrades has diminished for many potential customers. This shift in consumer behavior may have prompted Apple to reassess its tablet strategy, focusing on more impactful, less frequent hardware updates.

Another aspect to consider is the criticism Apple has addressed regarding the increasing complexity of the iPad line and questions surrounding the direction of iPadOS. By delaying new product releases for a year, Apple may be planning to reshape the product line with a clearer purpose in the future.

Analysts predict that 2024 will be a much more important year for the iPad line, with Apple expected to deliver major hardware upgrades to every model, including the iPad, iPad mini, iPad Air, and iPad Pro.

With leaked information about the 12.9-inch iPad Air model, in 2024, Apple may launch a record number of new versions, up to 6 iPad models in 1 year.

In particular, the new iPad Pro model is expected to introduce dozens of new features, including OLED display technology, an M3 chip, and a new “laptop-like” keyboard accessory.

(according to Macrumors)