Apple continues to reduce iPhone 15 prices in China

It is extremely rare for Apple to directly reduce the price of the iPhone.

Specifically, from January 18 to January 21, Apple will reduce the price by 500 yuan ($70) for the iPhone 15 series, including the highest-end iPhone 15 Pro Max model.

There are also discounts on select Mac and iPad models, Apple's move comes ahead of the Lunar New Year holiday in mid-February.

Third-party retailers in mainland China often run discounts on iPhones during the holidays, but it's extremely rare for Apple to directly cut prices.

Earlier, in a note on January 7, analyst firm Jefferies estimated that Apple's iPhone sales in the first week of the new year fell 30% compared to the same period last year. Meanwhile, by the end of 2023, total iPhone sales in the world's second-largest economy have fallen 3%.

One of the main reasons is the increasingly fierce competition from local companies such as Xiaomi and Huawei.

Last year, Huawei launched a smartphone using a high-end “Made in China” chip, despite US sanctions aimed at blocking the giant’s access to semiconductor technology.

The device, called the Mate 60 Pro, has helped Huawei boost sales and regain smartphone market share in China after a long period when the group's handset business was negatively affected by Washington's sanctions.

According to research firm Counterpoint Research, in 2023, Apple will still lead the mainland's premium smartphone market share, with 71% - down from 75% in 2022. Samsung maintained its second place in the segment, with its market share increasing by 1%, to 17% compared to a year earlier.

Meanwhile, Chinese phone makers saw their market share increase, with Huawei increasing from 3% to 5%, while Xiaomi and Oppo followed suit with 2% and 1% market shares respectively.

HA (according to VTC News)

Source: https://baohaiduong.vn/apple-tiep-tuc-giam-gia-iphone-15-tai-trung-quoc-370870.html