Representatives of the Ministry of Industry and Trade and Shopee signed a Memorandum of Understanding on cooperation to promote online retail export of Vietnamese goods to the ASEAN market.
Ms. Lai Viet Anh - Deputy Director of the Vietnam E-commerce and Digital Economy Agency (iDEA) and Mr. Jason Bay, Country Director of Sea Limited in Vietnam, signed a Memorandum of Understanding to launch the program "Shopee EZXports: Vietnam Everywhere - Vietnam online exports via Shopee International".
This is a two-year pilot program, in which Shopee will coordinate to support iDEA in diversifying export markets, promoting regional economic integration through e-commerce, and accelerating digital transformation for Vietnamese businesses, especially MSMEs.
Shopee will coordinate with the Department of E-commerce and Digital Economy (iDEA) to deploy three key groups of activities.
Within the framework of the program, Shopee will coordinate with the Department of E-commerce and Digital Economy (iDEA) to deploy three key groups of activities:
Build a "Vietnam Store" on Shopee International to introduce genuine, high-quality Vietnamese products to consumers in Southeast Asia;
Implement capacity building programs to equip 2,000 Vietnamese MSMEs with skills, knowledge and tools in the field of cross-border e-commerce;
Organize regional promotional campaigns such as Vietnam Digital Export Week and ASEAN Sale with Vietnam Brand to enhance national brand recognition and connect Vietnamese products with millions of consumers in the region.
The "Shopee EZXports: Vietnam Everywhere" program strongly complements Shopee's existing online export programs, including Selling in Vietnam (SIP), which has supported more than 350,000 Vietnamese sellers to bring products to Southeast Asian and Taiwanese markets; and Direct Selling, launched in 2025, to help businesses operate and develop overseas stores more proactively and effectively.
To date, the export value of Vietnamese enterprises through Shopee has reached more than 180 million USD.
Speaking at the signing ceremony, Ms. Lai Viet Anh - Deputy Director of the Department of E-commerce and Digital Economy (iDEA) emphasized:
“The signing of the MOU today marks an important milestone in the cooperation between iDEA and Shopee, translating strategic directions and policies into concrete actions, thereby creating a positive impact on the development of cross-border e-commerce.”
Shopee representative, Mr. Jason Bay - Country Director of Sea Limited in Vietnam , shared: "Shopee EZXports affirms Shopee's long-term commitment to accompany Vietnam on the journey of promoting exports through e-commerce, contributing to building a dynamic and integrated digital economy. To date, the export value of Vietnamese enterprises through Shopee has reached more than 180 million USD, clearly demonstrating the potential of the MSME sector to reach out to the region. At the same time, it demonstrates Shopee's commitment to accompanying Vietnam in building a proactively integrated digital economy, contributing to promoting intra-ASEAN trade in the context of global economic fluctuations."
Witnessing the signing ceremony, Mr. Tran Phuoc Anh - Vietnamese Ambassador to Singapore, said: "This is a concrete step, demonstrating Vietnam's strong commitment to promoting digital trade and supporting the micro, small and medium-sized enterprise community. At the same time, this event contributes to deepening the bilateral cooperation between Vietnam and Singapore in the digital age."
He also emphasized that the Vietnamese Embassy in Singapore will continue to play a bridging role, promoting cooperation between the Vietnamese Government and Singapore's digital platforms, investors and innovation partners, thereby expanding cooperation between the two countries in the field of digital economy.
Sharing the same view, Mr. G. Jayakrishnan - Managing Director (Southeast Asia) of Enterprise Singapore emphasized: " Enterprise Singapore will continue to cooperate with Singaporean enterprises to connect the startup and innovation ecosystem of Vietnam with Singapore, playing a bridging role in exploiting opportunities in the digital economy and creating conditions for cooperation between the two countries to develop more sustainably. "
Source: https://baochinhphu.vn/bo-cong-thuong-va-shopee-hop-tac-thuc-day-xuat-khau-truc-tuyen-ban-le-hang-viet-sang-thi-truong-asean-10225112520433071.htm
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