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ABBA's 'virtual' online concert rakes in $265 million

Báo Thanh niênBáo Thanh niên02/10/2024


Total ticket sales for ABBA Voyage reached $137 million in its first year, followed by $128 million in sales after its debut in May 2022 (expected to run until May 2025).

Buổi hòa nhạc trực tuyến của ABBA 'ảo' thu về 265 triệu USD- Ảnh 1.

"ABBAtars" appear in gorgeous costumes

The ABBA Voyage online concert features 3D images of the Swedish four-piece performing hits from the 1970s and 1980s.

This amount was disclosed in the books of Aniara Limited Company (which operates the concert).

ABBA star Benny Andersson's Goldloder company has invested more than $75 million in the project. Goldloder is expected to make more than $10 million in profits in 2023 and $7.7 million in 2022.

ABBA's money-making machine also includes a catalogue of hit songs as well as the film and musical Mamma Mia!

May 26, 2022 marks the first performance of ABBA Voyage - a musical event by the 4 members of Swedish pop band ABBA appearing in a "virtual" form, that is, a digital performance.

Buổi hòa nhạc trực tuyến của ABBA 'ảo' thu về 265 triệu USD- Ảnh 2.

The four members of ABBA are now nearly 80 years old.

ABBA Voyage takes place at the ABBA Arena, a purpose-built 3,000-capacity arena located within the Queen Elizabeth Olympic Park in London, UK. The online concert will run eight shows a week. Tickets are still available on the event's official website.

The total production cost of ABBA Voyage was approximately $175 million. Expensive items included CGI technology (motion graphics) and the construction of the ABBA Arena, with the most special feature being 3 high-resolution LED screens, designed to handle all modern imaging and lighting technologies.

The four band members, Agnetha Fältskog, Björn Ulvaeus, Benny Andersson and Anni-Frid Lyngstad (now all in their late 80s), accepted the project and were transformed by technology into "ABBAtars" - digital, younger versions of ABBA. The "ABBAtars" appeared in gorgeous costumes: tight, beaded satin pants and boots, this look harkened back to the 1970s, the peak of the legendary band's activities.

In addition, ABBA Voyage also has the participation of a 10-member band. It is known that the total duration of the concert is 90-100 minutes, including 22 songs with melodies associated with all generations and ages. These songs are all taken from the original recordings released by the band.



Source: https://thanhnien.vn/buoi-hoa-nhac-truc-tuyen-cua-abba-ao-thu-ve-265-trieu-usd-185241002101832569.htm

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