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Mr. Bui Thanh Thinh - CEO of Enternet Vietnam Joint Stock Company. Photo: Enternet Vietnam

Identify appropriate strategy and target audience

With many years of experience, Mr. Bui Thanh Thinh (born in 1997, Ho Chi Minh City) said that the first thing an online business person needs to do is to understand the needs, market trends and "pain" of customers to choose suitable products, easy to access and reduce competition.

The second issue that business people need to pay attention to is to draw a portrait and behavior of customers. From there, identify potential customers to target. At the same time, implement online marketing strategies to increase customer access such as SEO, running Google ads, Facebook ads, livestreaming, implementing promotional programs, ...

Along with that, building a personal brand through investing in logos, images, article content or videos about products, services, etc. is also an issue that Mr. Bui Thanh Thinh emphasizes to create trust with customers.

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Photo: Internet Vietnam

Mr. Bui Thanh Thinh also said that, in addition to focusing on product and service quality and investing in advertising platforms, online sellers also need to optimize customer experience by simplifying the ordering and payment process, while providing quick advice and support to customers via hotline or online chat. To do this, sellers need to have a deep understanding of the industry and must be enthusiastic, honest and respectful when advising customers. This is the core factor that makes the difference and helps businesses achieve success in a fiercely competitive market.

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Mr. Bui Thanh Thinh shares his experience in online sales. Photo: Enternet Vietnam

The final issue, Mr. Bui Thanh Thinh shared, to sell online effectively, sellers should participate in specialized training courses in the industry. This is the fastest way to help online businesses firmly enter the profession to quickly make a breakthrough in their career.

Important preparation step

Online sales have become a trend in recent years. This field attracts the participation of many people. However, not everyone achieves the expected success.

Mr. Bui Thanh Thinh affirmed that to be successful in online business, sellers must possess some necessary knowledge and skills related to this industry.

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Photo: Internet Vietnam

First of all, the salesperson must have a deep understanding of the product being advertised. This is important to convey the message to customers accurately and attractively. Before deciding to pursue this career, the salesperson should also participate in basic training courses on online marketing, how to operate e-commerce platforms and popular advertising channels such as Google Ads, Facebook Ads, Tiktok Ads, livestream, etc.

With the knowledge and skills learned, businesses will be more proactive in setting up advertisements and building multi-channel sales. Thereby helping to reach more customers and increase conversion rates.

In addition, online sellers should also build their own website about the product to attract customers and increase brand recognition. A professionally built, methodical website with a friendly, easy-to-use interface also helps increase the reputation of the business. At the same time, taking advantage of platforms such as personal blogs, social networks, Linkedin, ... is also necessary to build a personal brand.

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Mr. Bui Thanh Thinh always wants to bring values ​​to the community. Photo: Enternet Vietnam

In addition to the above issues, Mr. Bui Thanh Thinh also emphasized that to sell online effectively, sellers need to learn how to manage products, manage content, and regularly update new online sales trends to promptly grasp and adapt flexibly to changes in the industry. In addition, it is impossible to ignore equipping soft skills such as communication skills, time management skills, negotiation skills, situation handling skills, customer feedback, and quick and timely closing skills.

The online sales sector has a lot of potential for development. Mr. Bui Thanh Thinh hopes that the online business community in Vietnam will grow stronger and develop together in a healthy competitive environment.

Hong Nhung