New journey of Vietluxtour Travel

From January 2023, Fiditour Travel officially announced the brand identity of Vietluxtour Travel with a new logo and slogan, opening a new journey.

New direction to suit the trend

Vietluxtour Travel Joint Stock Company, whose English name is Vietluxtour Travel Joint Stock Company, is oriented to focus on the mid-range and high-end domestic tourism market, with the goal of developing the Vietluxtour brand internationally, bringing tourists unique tourism products imbued with Vietnamese cultural identity.

Heritage Connection Journey Tour - City tour by vintage car organized by Vietluxtour

This can be said to be a new step forward with the expectation of creating more breakthroughs for the tourism brand that has made its mark on the market in recent times. Established with the initial business activity of organizing tourism programs for foreign tourists to visit Vietnam. Up to now, through the process of construction and development, Vietluxtour Travel has continuously grown to become one of the top 10 travel agencies in the Vietnamese tourism industry.

Foreign tourist group with Vietluxtour

The business field is increasingly expanding. According to the leader of Vietluxtour, with the new step forward, the enterprise still firmly chooses quality as a sustainable competitive advantage, focusing on the main activities of MICE tourism; Domestic and international tours; Event organization; Air ticket agency and Transportation center. The company will continue to promote its strengths in terms of experienced staff, unique and quality products, attentive customer care services... which have been trusted by tourists and accompanied the company for many years.

Foreign tourists participating in Vietluxtour tour

After the difficult period due to COVID-19 and in the new stage when tourism is recovering, the business goal set by Vietluxtour Travel is to increase the average number of visitors by 30% per year, achieving the revenue and profit plan by 20% -25%. The company's operations will be positioned to focus on the mid-range and high-end tourism market; serving a variety of products from package tours, tours according to customers' special requests and booking services, air tickets... Because according to experts, renewing and creating more tourism products suitable for trends and customer tastes during the recovery period will create a huge competitive advantage for each business.

Foreign tourist group with Vietluxtour

No change in core values

Mr. Nguyen Viet Hung - Chairman of the Board of Directors of Vietluxtour Travel - shared: "The renewal of the Vietluxtour brand does not change the core values, reputation and capacity of the company with the public in general and tourists in particular. Vietluxtour is a new step for the business to effectively adapt to the development trend of e-commerce and the changing needs of customers. The company expects that Vietluxtour, with the continuation of current values, combined with a new vision and orientation, will continue to affirm its position as a leading tourism brand in the industry and in the minds of customers as before".

Foreign tourist group with Vietluxtour

In the context of the technology boom, adapting to the e-commerce business trend and changing customer needs after the Covid-19 pandemic, Vietluxtour's business strategy will focus on the mid-range and high-end markets with quality and differentiated products. The company will optimize online sales channels; Promote the application of technology in marketing and sales activities; Invest in research and development to bring corporate and individual customers travel experiences that focus on the needs and convenience of users.

Vietluxtour Travel staff congratulates the company on its birthday

"With the motto "Pioneering quality" along with the policy of diversifying products and ensuring the implementation of quality commitments, Vietluxtour Travel has positioned itself in the public's mind as the leading travel brand in Vietnam in general and the Ho Chi Minh City market in particular in terms of service quality" - Vietluxtour leaders shared.

With a team of nearly 300 professional and experienced employees, the company has a system of offices, branches and agents nationwide. The company has strengths in travel services in all three domestic, outbound and inbound tourism markets, and has won many prestigious awards in the industry.

In the new strategy, the company announced the location of its main office to meet the diverse needs of its customers.

Address: 231 Nguyen Thi Minh Khai, Nguyen Cu Trinh Ward, District 1, HCMC.

Hotline: 1900 0055.

Website: www.vietluxtour.com

Fanpage: https://www.facebook.com/lhvietluxtour

Vietluxtour main office

Source: https://nld.com.vn/du-lich-xanh/chang-duong-moi-cua-lu-hanh-vietluxtour-20230306224509298.htm