Featuring Stray Kids member Hyunjin as well as Amelia Gray and Aacha Quenby, the Holiday 2023 campaign revisits the house's iconic barocco motif.
Versace is gearing up for the holiday season with the release of its Holiday 2023 Campaign. Shot by Angelo Pennetta and Rosie Marks, the new campaign is a vibrant celebration of the Versace essence; luxury, fun, and style. Representing this spirit are Hyunjin, a member of K-pop group Stray Kids, as well as Amelia Gray and Sacha Quenby. Hyunjin became a Versace Global Brand Ambassador earlier this year, and this is his first campaign with the fashion house since earning the title.
“Versace is exactly how I want the holiday season to be – it’s fun, it looks great, it feels great, and it’s shared with good friends,” says Hyunjin. “That’s how I felt doing this campaign with my Versace family.” Indeed, the sense of fun and camaraderie is present throughout the new campaign, exuding the joyful holiday spirit of the collection.
For this campaign, Creative Director Donatella Versace celebrates their new collection, revisiting their signature features and reinterpreting the iconic Barocco print. The beloved print is featured on a variety of products, including the new Athena tote bag worn by Hyunjin in the campaign video . The collection also features a range of finely crafted pieces from satin dresses to cozy knitwear and signature Versace denim, further reinforcing the house’s homage to its roots.
Versace's new collection looks to the house's archives, transforming their iconic prints into the perfect holiday wardrobe. Centered on Hyunjin, the new campaign represents a joyful holiday season, incorporating the luxurious Versace essence we know and love.
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Nostalgia (according to 24h.com.vn)
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