Long Chat restaurant owner pays the price for his habit of 'talking too much' on social media

From the heart of a cigarette to the heart of "repentance"

The name “The long se dieu” on social networks caused a stir in public opinion because of the clip advertising a set of long se dieu intestines up to 40 meters long and weighing 5.8 kg. When the information spread at the speed of light and the “ridiculous” PR stunt brought a “single storm” to the owner of the Long Chat chain of restaurants. However, immediately after that, many other storms came with the names “inspection storm”, “record storm”, even “punishment storm”, “boycott storm”,…

The pipe reel with the advertised 40 meter long pipe reel.

Just yesterday (May 8), the interdisciplinary food safety inspection team of Cau Giay district ( Hanoi ) suddenly inspected Long Chat restaurant at 18 Tran Thai Tong, Dich Vong Hau ward.

At the time of inspection, the restaurant owner, Mr. Ngo Quyen The, said that the restaurant not only sells pig intestines but also many dishes made from pig organs. And then, a clip was widely shared on social networks with the content of Ngo Quyen The explaining the authenticity of the 40-meter-long pig intestines.

“I would also like to talk about the 40 meter intestines. First of all, I would like to apologize to the audience who watched the video because in the content of the video, I made an advertisement, so I exaggerated a bit. In the intestines, I actually took 27 steps, but in my head, I thought I took long strides, so I thought 1 step was from 1 meter 2 to 1 meter 3, which would be more than 30 meters. In the advertisement, I said it was almost 40 meters ,” The Long Se Dieo said.

And after Thế Long measured his steps again: “When I think about it, one step like this is only about 80 or 90 centimeters. In essence, that body only covers about 25 to 27 meters. I also apologize to everyone for the 40 meter video.”

Ngo Quyen The apologizes for "exaggerating" the advertisement of a 40 meter long pipe reel

Through the short clip above, many people feel that The's apology was not really convincing, and that The's face was very carefree and innocent. The explanation of the mistake in the length of the steps leading to the "exaggerated" advertisement about the length of the pipe made people feel that Ngo Quyen The's "repentance" was based on a familiar formula: Unintentional, mistaken and... innocent.

Perhaps after this explanation, many people have re-measured their own steps, partly to verify, partly to avoid "missteps" like Ngo Quyen The. And Ngo Quyen The himself, after the "mouth-fluttering" that led to having to correct, will realize that his steps are going backwards.

“Share” lessons from the habit of “gossiping” on social networks

According to the preliminary inspection results of the interdisciplinary inspection team of Cau Giay district, in addition to false advertising, the owner of Long Chat restaurant has not presented any documents proving the origin of the above-mentioned intestines. This establishment has only presented a food import contract from an individual in Thuong Tin district, without any records of the slaughterhouse.

The inspection team requested the restaurant owner to provide full capacity records of the pig offal supplier as prescribed before 4:00 p.m. on May 9 to the District People's Committee.

Inspection team of Cau Giay district working at Long Chat restaurant. Photo: Internet

Thus, it can be affirmed that at least the price that Ngo Quyen The has to pay is to be punished for his "exaggerated" advertising behavior and will lose his reputation and orders. Looking at this story from many angles, Ngo Quyen The not only shares with the online community and consumers about the famous dish of "cigarette intestines", but also "shares" a lesson about the habit of "gossiping" on social networks.

Not only Thế long se dieu, but many people mistakenly believe that the internet is virtual and anything can be said. They freely and carelessly post unverified information and exaggerate indiscriminately just to get likes, attract interactions and close deals.

But they should understand that social media is not a “gray area outside the law”. Any false content, whether it is an advertising trick, a joke or a creative content product, can be subject to administrative sanctions, even criminal prosecution, if there is sufficient evidence.

Ngo Quyen The falsely advertised a 40 meter long pipe. Screenshot

Another consequence that Long Chat restaurant and other restaurants and establishments selling this product are having to suffer is the scene of restaurant staff "sitting around doing nothing" because the restaurant is "as empty as a deserted temple".

“I just announced that I would check the pipe cores, but then everywhere I went, people said they were out of stock. There are clearly signs of avoidance,” shared Ms. Pham Khanh Phong Lan, Director of the Ho Chi Minh City Department of Food Safety on May 8, 2025.

Besides, another lesson that businesses, restaurants, and even KOLs receive is the lesson of ethics. Ethics in business, ethics in every word, sentence, and information shared on social networks.

This is another lesson for many people who are "talking freely", making up stories, exaggerating, creating virtual trends, creating "dirty content" on social networks to get likes and sell products. Social networks can make you famous overnight, but can also make you "step back" a long way just because of a "talking freely".

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Source: https://congthuong.vn/chu-quan-long-chat-tra-gia-cho-thoi-bon-mom-tren-mang-xa-hoi-386824.html