Fierce competition between 3 giants in Vietnamese entertainment industry

After a year of controversy over television and reality shows, the Vietnamese game show market is bustling again with strong investment from the "big guys" in the entertainment industry. Right now, two shows for male artists are dominating social media, with incredible media metrics.

Looking back at the Vietnamese game show market

In 2023, the Vietnamese game show market gradually showed signs of "revival" after the COVID-19 pandemic, but there were not many impressive programs, even leaving behind big flaws.

Some reality shows for model like The Face Vietnam, The New Mentor 2023 caused controversy throughout its broadcast until its end. Viewers could not focus on the contestants but were distracted by the coaches' "verbal battles".

The imbalance between quality and commercial value makes viewers lose faith, and also significantly affects the public's evaluation of model shows.

Programs that have created buzz from previous seasons such as Who is that person, Masked Singer, Rap Viet fading appeal, creating controversy, as Who is that person - MC wrong knowledge, Hieuthuhai stripped on show 2 Days 1 Night…

Not until the end of 2023, Beautiful lady riding the wind and breaking the waves - shows that buy foreign copyrights - have created a new breeze for the Vietnamese game show market. From here, the race of entertainment "bosses" is gradually expanding in scale, showing great ambition, with many different formats.

The explosive race of the "big guys"

Entering July, producer Madison and CJ ENM launched the show Queen of street dance (original title: Street woman fighter), starring Hari Won, Diep Lam Anh, Gil Le.

Not only dating and singing shows, culinary shows are also focused on. BHD's show, Let's Feast Vietnam - An amazing journey , creating a good effect after season one, continuing season 2 with guests Miss Tieu Vy, Lynk Lee…

After The New Mentor , Pharmacist Tien is nurturing many new projects. In 2024, he will launch The Next Gentleman - Perfect Gentleman , reality show for Miss Universe Vietnam contestants, season 2 The New Mentor.

Many new game shows with diverse topics, from singing, dating, cuisine, shopping... are hitting the television airwaves.

The biggest enterprise in the game of producing TV game shows in recent years is called Dat Viet Group, when it was born. 2 Days 1 Night, Rap Viet, Mask Singer, Who is that person … These shows bring in millions of views per episode, released through the company's media platform.

Shows the expansion and power of the media, Hi drunk brother of this "big guy" has caused an explosion on social networks recently. The program led interactions on social networks from June 24 to June 30 with more than 12.4 million interactions and an emotional index of 64%.

Coming soon, they bring Vietnamese Rap returns for season 4. Previously, the sensational show would stop after three seasons because there were not enough young rappers to cast. In the second half of the year, the group has many hot show projects to continue the seasons, expected to continue to receive great attention from the audience such as Brilliant Journey, Masked Singer.

Facing Dat Viet head-on is Yeah1 - the unit that created the feverish program. Brother overcame thousands of obstacles to buy the show's copyright Call me by fire from Mango TV, China. Beyond the initial expectations of the audience, the show about 33 talents is winning sympathy and receiving positive reactions from the public.

Show Brother says hi confronts Brother overcomes thousands of thorns.

Complete the show for the talented cast, the unit's other project is Beautiful lady riding the wind and breaking the waves Season 2 has also been announced, expected to air at the end of 2024. In June, actress Bao Thanh revealed that she missed the appointment with Wind riding Vietnamese version season 2 , But maybe due to busy schedule, star Go home son unable to attend

Competing on the media front, each episode of the two shows about nearly 70 male artists ranked on the top trending YouTube, searches and interactions on social networking platforms skyrocketed.

Airing on the same Saturday night time slot as two other shows, Big Brother has a brand new face, a reality show. Paradise Island of Cat Tien Sa in collaboration with JTBC of Korea , broadcast on national television. The program is scheduled to air tonight (July 6).

Paradise Island is a new reality show, airing on the same day as two older brother shows.

The sudden influx of entertainment shows, backed by the big names, has made the Saturday night TV show market more exciting than ever. It is too early to judge the effectiveness of the competitors, but the competition in terms of media and ratings in the coming weeks is truly a battle.

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