A representative of the digital finance brand Home Credit commented: “ The collaboration with Da LAB will help us bring a new, more youthful and dynamic image to customers. This collaboration is like both of us putting aside our worries to come home together, experiencing all the emotions of youth, constantly optimizing and digitizing services, meeting diverse consumer needs for the convenience of customers .”
Home Credit collaborates with Da LAB to release a new MV.
Debuting in 2007, Da LAB is an underground hip hop band. This is one of the oldest and most popular bands today, with 4 members who are “uncles” born in the late 80s. With the members’ distinctive voices, Da LAB’s music always has a strong street feel and is very “real”. Their songs are youthful, rich in experience and easy to empathize with listeners.
This is the first time Da LAB has partnered with a financial brand. Entering the market in 2008, Home Credit is the leading comprehensive digital finance company in Vietnam. The company currently has about 6,000 employees and has served nearly 15 million customers nationwide.
Most of the customers are low-income or cannot prove their income, below the lending standards of traditional banks. The company is pioneering digital transformation and applying technology solutions, aiming to bring customers the best experiences with many responsible digital financial products.
This partnership aims to make financial access easier, by helping customers understand finance in multiple ways, focusing on their financial needs and offering pioneering products that best meet their needs.
Conveying messages to the right audience is always a challenge that Home Credit constantly accepts and innovates. This collaboration with Da LAB promises to be one of the proofs of that. Synchronizing or optimizing experiences of financial products and services on the same digital platform, integrating a variety of modern utilities is the top goal of Home Credit Vietnam.
The first collaborative MV of digital finance brand Home Credit and Da LAB promises to bring many surprises to customers. Readers are invited to watch it here.
Bao Anh
Useful
Emotion
Creative
Unique
Source
Comment (0)