What attracted them?

Korean stars flock to Vietnam in August and September

Last night, female rapper Jessi came to Vietnam to participate in a show called Happy Bee 13 in Hanoi on the evening of August 31. She is a famous artist in Korea with a series of famous hits such as Who's Your Mama, Zoom, Nunu Nana, Don't Touch Me, Cold Blooded... The sexy and individual rapper is also a familiar name in many TV shows such as Sixth Sense, Real Men, Show Me Your Money ...

Rapper Jessi will perform in Hanoi tomorrow night (August 31). (Photo: FBNV)

Previously, information from the organizing committee of the Korean Food Festival - K FOOD Fair 2023 also said that female singer Ailee - owner of famous Korean movie soundtracks such as: "Breaking Down", "My Destiny", "I Will Go To You Like The First The First Snow" ... will participate in this program. Ailee was once recognized as one of the best singers in Korea, a phenomenon of the Korean music industry in the 2010s, she was also a judge on the program Superstar-K 2016.

Ailee came to Vietnam for the second time to attend an event. (Photo: FBNV)

Along with Jessi and Ailee, the most prominent Korean Hip-Hop group Epik High has confirmed their presence in the lineup of artists attending HAY FEST season 2, on September 29 and 30 in Hanoi. During 20 years of operation, Epik High has built its own "music empire", owning a large fan base in Asia. The group has been invited to perform at the world's most famous music festival, Coachella, three times.

Epik High made many fans excited when they set foot in Vietnam. (Photo: FBNV)

In addition to the official and confirmed information, fans are also spreading a series of rumors about BTS and EXO coming to Vietnam. iMe Entertainment - the company organizing Blackpink's show in Hanoi, also said that they are working hard to have more big concerts in the near future.

Why is Vietnam increasingly attracting Korean stars?

Over the years, Vietnam has always been the market with the largest number of K-pop fans in Asia. The "hit" songs of K-pop idol groups are all passionately loved in Vietnam. Talking to PV Dan Viet , Ms. Dang Thieu Ngan - Foreign Affairs Director of Naver Vietnam, who brought a series of K-pop idols to Vietnam, once affirmed: "Almost every group when it first appears, the management companies will target Vietnamese audiences to measure the popularity of their "chickens". K-pop fans in Vietnam have often led the cheering charts, "plowing" enthusiastic views, helping K-pop idols to have more confidence and enthusiasm".

However, Vietnam is considered a difficult market for Korean stars because fans do not have the habit of spending money to buy tickets. In recent years, with the emergence of Generation Z, many changes are taking place in the market, typically albums, photo books, and other products related to idols are regularly consumed by Vietnamese fans. This has caused entertainment companies in Vietnam and Korea to sit together, creating many contracts to bring Korean stars to perform in Vietnam.

Blackpink had two successful shows in Vietnam. (Photo: Somewhere in Hanoi)

Since the beginning of 2023, a series of K-pop stars such as TAEYANG, BoA, aespa, Hyoyeon have had two concerts on June 17-18 in Hoi An (Da Nang). Previously, Super Junior also returned to Vietnam and held World Tour Super Show 9 in Ho Chi Minh City. Most recently, Blackpink - the most influential K-pop girl group at the moment, also successfully held two concerts as part of the "Born Pink" tour in Vietnam at the end of July.

Sharing with Dan Viet, Mr. Bonor Seen (Director of Born Pink project in Hanoi, representative of iME Entertainment Group) said that his company received extremely positive guidance and support from the leaders of Hanoi People's Committee and relevant agencies during the event organization process. Thanks to that, Blackpink's concert took place safely and effectively, ensuring absolute security and order, leaving a strong impression in the hearts of fans. This also opens up further hopes for concerts and events with the appearance of Korean stars.

The arrival of many Korean idols in Vietnam will enrich the Vietnamese music market, create a healthy competitive environment, and promote the development of the domestic entertainment industry. These events also open up many expectations for promoting economic and tourism development.

However, in the future, when Korean stars arrive more massively and strongly, there will be many issues that need to be carefully considered and calculated, such as preserving Vietnamese culture, "exporting" artists instead of just focusing on "importing"...

Source: https://danviet.vn/sau-blackpink-mot-loat-sao-han-do-bo-viet-nam-dieu-gi-da-hap-dan-ho-20230830152907657.htm