Real estate businesses launch "unique" tricks to attract customers

Renting out a house from a customer at a high price, only needing to pay 5% of the apartment value in advance to be able to buy a house, paying monthly installments to the investor without going through a bank loan... is the "unique trick" of real estate businesses to attract home buyers.

Customers visit Phu Dong Group's apartment project

generous incentives

Phu Dong Real Estate Joint Stock Company (Phu Dong Group) has just announced the sales policy for Phu Dong Sky Garden Project, applying flexible payment methods, providing maximum support to customers when buying to live or invest in apartments. Specifically, when customers buy an apartment, the investor commits to re-renting with a total value of up to 432 million VND/3 years (equivalent to 12 million VND/month), customers do not need to equip any additional furniture other than the equipment handed over by the investor. Not only that, customers also receive a gift of gratitude of 5% of the apartment value from the investor.

It is known that in the Phu Dong Sky Garden Project area, the apartment rental price is at 9 - 10 million VND/month.

New housing market data from the market research department of Dat Xanh Real Estate Services Joint Stock Company (DXS - FERI) shows that recently, buyer psychology has changed significantly. The percentage of customers who prioritize buying houses for living purposes is still dominant, reaching 79%, while the remaining 21% buy for investment purposes, showing that buyers are increasingly interested in the real value of the product.

Besides, the investor's reputation is still a key factor, prioritized by 75% of customers, while only 25% of customers are interested in high discount policies.

In particular, project legality is increasingly focused on, accounting for 17% of the factors determining real estate purchases, reflecting buyers' concerns about market fluctuations.

Ms. Nguyen Thi Thanh Thao, Sales Director of Phu Dong Group, said that the project will hand over houses to customers in November 2024. The policy of leasing houses to customers at high prices is essentially to support customers, the investor accepts to reduce profits so that customers can own and experience the value of Phu Dong Group's products.

More aggressively, Masterise Company has just announced a policy for an apartment product in Thu Duc City (HCMC). Specifically, customers only need to pay 5% of the apartment value (about 320 million VND) to be able to sign a sales contract and move into a new home immediately, and do not have to pay for the next 18 months. In addition, the investor also commits to renting the customer's house at a price of 528 million VND/3 years.

Similarly, if choosing to buy a house at the Eaton Park Project (Thu Duc City) of Gamuda Land, customers only need to pay 5% of the apartment value to sign a sales contract and especially can pay in installments for up to 5 years.

Kim Oanh, Bcons, Pi Group… also offer a policy of buying a house in installments directly with the investor. Accordingly, customers only need to pay 8 - 15 million VND per month to the investor, instead of having to go through bank loan procedures.

Market promotion

Observing market developments, Mr. Ha Van Thien, Deputy General Director of Tran Anh Group Joint Stock Company, commented that from the beginning of 2024, the real estate market began to be vibrant, but mainly on the investor side with the launch of new projects, while the customer side is still not really clear.

“The fact that investors introduce completely new home sales policies that benefit customers is a lever to promote transactions,” said Mr. Thien.

According to Mr. Thien, implementing attractive sales policies will benefit both customers and investors. In particular, for investors with inventory, if they want to sell their products, they must have a good payment policy, such as the policy that the investor Masterise is applying to the apartment project in Thu Duc City, because this project is handing over houses to customers and the products for sale have not been traded yet.

Meanwhile, the policy of paying with a small percentage and signing a sales contract right away usually comes from projects with quite high prices and large apartment values, so not many customers have enough money to pay. Applying this policy helps customers reduce their worries about initial cash flow when buying a house.

The policy of monthly payment directly to the investor is also considered very suitable for customers with real housing needs. Accordingly, customers will not have to worry about bank loan procedures, income proof...

“In general, the real estate market in the first half of 2024 has witnessed a strong shift towards more sustainability and transparency. Homebuyers are increasingly more alert and wise in choosing products, prioritizing real value and legal safety. This clearly demonstrates the demand and picture of the real estate market in the South from now until the end of 2024. This is also the time when the psychology of buying and selling houses begins to change in a positive direction, in harmony between investors and customers,” said Mr. Thien.

Source: https://baodautu.vn/batdongsan/doanh-nghiep-dia-oc-tung-doc-chieu-hut-khach-d222834.html