Before the peak summer tourism season of 2025, Binh Thuan still showed its attractiveness as a prominent destination with the image of "Blue Sea - White Sand - Golden Sunshine" when welcoming 3,574,400 visitors in the first 4 months of the year. This result increased by 16.37% compared to the same period last year, with the number of international visitors coming to Binh Thuan for vacation alone reaching 206,300 and increasing by 25.74% over the same period. Of which, the Lunar New Year At Ty welcomed 220,000 visitors and the Hung Kings' Commemoration Day holiday attracted 85,000 visitors, while the April 30 - May 1 holiday was 228,000 visitors. In the first half of this year, the whole province welcomed about 5,540,000 visitors, while maintaining a double-digit growth in the number of visitors with an increase of more than 18% over the same period last year.
Entering the peak of summer this year, Binh Thuan tourism continues to receive positive information because recently the British newspaper Independent suggested Mui Ne as one of the 6 places that international visitors should definitely visit when coming to Vietnam. The list of destinations (including Mui Ne, Mu Cang Chai, Da Lat, Bai Tu Long Bay, Phong Nha, Quy Nhon) is based on criteria such as little-known but with many experiences, bustling markets, rich cuisine , pristine natural landscapes such as terraced fields, beaches. And in addition, the above-mentioned places are expected to bring tourists a quiet experience, away from the noisy crowds without being boring... Specifically, with the location in Binh Thuan province, this newspaper suggests that instead of going to Nha Trang, visitors should go further south to Mui Ne beach - an ideal weekend destination if visitors want to relax by the beach and enjoy fresh seafood. Besides the sea, Mui Ne also has white and red sand dunes, visitors can ride ATVs or rent sandboards here.
Meanwhile, the report "Travel Trend Forecast 2025" has just been published by the online travel platform Booking.com with search data for the first two months of summer this year, from June 1 to July 31, also recorded that Vietnamese tourists prioritize choosing beach trips with the highest rate (61%), followed by nature exploration tours (59%) and excursions to big cities (45%)... Locally, the summer months are usually identified as the peak season to attract domestic tourists to Binh Thuan thanks to its strengths in sea and island tourism, convenient transportation, many types of entertainment, and rich cuisine. Before entering the peak summer season, the locality also issued and implemented the Tourism Development Stimulus Plan 2025 with the theme "Binh Thuan - Endless Experiences". Accordingly, it will focus on price and service incentives, enhancing the experience for tourists or linking destinations, tourism development products and services and organizing many activities to attract tourists...
Forecasting that the number of visitors to Binh Thuan's "pearl island" will start to increase from the beginning of summer, Phu Quy Port Management Board has announced the ferry schedule in June 2025 on the Phan Thiet - Phu Quy waterway route and vice versa. Accordingly, on weekends (Friday, Saturday and Sunday), there will be 8-9 high-speed ferry trips departing from both ends of the wharf to meet the travel needs of tourists and residents... To effectively stimulate tourism in Binh Thuan in the summer of 2025, the province's functional agencies are also considering coordinating with airlines, railways, transport businesses and travel companies to develop attractive incentive packages to attract visitors. For local tourism service businesses, it is encouraged to apply special incentive policies such as discounts on payment invoices or gifts for tourists. It is expected that in early June, the locality will promote the announcement of a list of attractive packages and incentive programs for tourists as per the Binh Thuan tourism stimulus plan.
With its potential, strengths and taking advantage of favorable factors in tourism activities, Binh Thuan destination is ready to welcome and serve the number of visitors forecasted to increase during the summer, thereby aiming to attract more than 11 million visitors in the whole year of 2025...
Source: https://baobinhthuan.com.vn/du-lich-binh-thuan-san-sang-phuc-vu-khach-dip-he-130714.html
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