Ms. Thai Minh Diem Tu - Marketing Director of Techcombank continues to be in the top 50 most influential marketers in the region - Photo: TCB
Campaign Asia - The leading international magazine brand specializing in marketing - has just honored Ms. Thai Minh Diem Tu - Marketing Director of Techcombank in APAC Power List 2025 - in the Top 50 influential marketers and those working for sustainable goals in the Asia - Pacific region.
This is the second consecutive year that Ms. Thai Minh Diem Tu has been selected for this prestigious list. It is also a recognition of the remarkable progress of the Techcombank brand in the past 12 months, under the strategic vision and leadership of Ms. Thai Minh Diem Tu.
"We always strive to be better every day. That is in the DNA of every Techcomer and has been steadily built over time.
Every year, we tell a different story, with more creative ideas, on a more effective platform - but always consistent and maintaining the spirit of action and positive inspiration to the community" - Ms. Thai Minh Diem Tu shared about the journey of creating brand campaigns that "touch" customers and have a strong influence on the community.
From the brand promise "Better every day", Techcombank persistently accompanies the aspirations of self-development of millions of Vietnamese people.
As in 2024, the campaign "My Own Greatness - Towards the superior version of you" made a strong impression when "touching" the proactive spirit and aspiration to rise of Vietnamese people.
With more than 40,000 participants, the campaign has reached millions of people through a unique combination of music and GenAI technology - applied for the first time in the banking industry in Vietnam.
Along with the different communication campaigns is the nearly decade-long journey of the annual Marathon co-organized by Techcombank in Hanoi and Ho Chi Minh City.
The race has become a symbol of community connection with the spirit of "Running for a superior Vietnam", spreading a green, healthy lifestyle, and the persistent desire to overcome one's own limits to reach new heights.
With a consistent, methodical strategy and persistent efforts, Ms. Thai Minh Diem Tu and Techcombank's Marketing team have built the Techcombank brand to become the No. 1 bank in Vietnam in terms of Brand Strength Index - BEI (according to NielsenIQ) and also the No. 1 bank in Vietnam in the "World's Best Banks 2025" ranking announced by Forbes Magazine.
More specifically, in the first quarter of this year, Techcombank was awarded the gold prize for "Multi-channel Marketing Innovation" by the APAC Stevie Awards 2025 - one of the world's most prestigious awards for innovation in business and marketing.
Techcombank is the only Vietnamese bank to win this award, along with two silver awards for its brand development campaign and excellent marketing team.
Regarding the evaluation process, according to Campaign, the list of senior marketers in the region was carefully selected by Campaign Asia's editorial and analytical team. At the same time, the coordination with DoubleVerify - the leading platform for measurement, data and digital media analytics to ensure transparency and objectivity.
In particular, the Selection Council comprehensively evaluated many criteria such as the brand's influence on business operations, communication effectiveness, financial indicators, and the impact of campaigns on the public and the market.
In addition, Campaign Aisa also looks at the long-term values and accumulated experience that marketers have created for brands and how they contribute to the marketing industry in the region.
Source: http://tuoitre.vn/giam-doc-khoi-tiep-thi-techcombank-tiep-tuc-lot-vao-top-50-nha-tiep-thi-anh-huong-nhat-khu-vuc-20250603191523541.htm
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