“Bright spot” about OCOP products
Hanoi is becoming the leading center in the country in developing, promoting and promoting trade for OCOP products. According to Deputy Director of the Hanoi Department of Industry and Trade Nguyen The Hiep, the city currently has more than 3,600 recognized OCOP products, leading the country in quantity and quality of products, including 65 5-star OCOP products, accounting for over 50% of the total number of 5-star products in the country.
Not only becoming a bright spot and leading the country in developing the OCOP Program, in recent times, Hanoi city has focused on implementing a series of trade promotion activities and consuming OCOP products, such as: Consulting week, introducing and promoting the consumption of OCOP products, craft villages, safe agricultural products and food...
Every week, the fair attracts hundreds of businesses and cooperatives from Hanoi and localities such as Ha Tinh , Khanh Hoa, Lao Cai, Thanh Hoa, Quang Ninh, Ninh Binh, Son La, Phu Tho... to participate. Most of the participating units connect with many customers and find outlets for their products. A typical example is the Vietnam Regional Specialty Fair organized annually by the Hanoi Department of Industry and Trade, which recently took place at Royal City Square (Hanoi). The fair has more than 200 booths, introducing thousands of specialty products from all over the country, bringing to the people of the capital a "colorful and quintessential picture of Vietnamese flavors".
The products participating in the 2025 Vietnam Regional Specialties Fair are extremely diverse, representing the culinary identity and agricultural products of the regions. From the Northwest with sweet rice cakes made from ancient Shan Tuyet tea trees, Seng Cu rice, Muong Khuong chili, and smoked buffalo, to the Central Highlands with fragrant coffee, wind-dried persimmons, macadamia nuts, and sun-dried beef. The Central region stands out with Ly Son garlic, Ninh Thuan grapes, agarwood, and Thanh fish sauce. The Mekong Delta with Ca Mau crab, Hoa Loc mango, Tra Su An Giang palmyra, and coconut nectar.
Deputy Director of the Hanoi Department of Industry and Trade Nguyen Anh Duong said: “This year’s fair has many innovations in organization, application of information technology, digital transformation and communication. Through these innovations, the Department hopes to not only promote regional specialties to consumers, but also open up opportunities to bring products into domestic distribution systems, while promoting exports to international markets.”
The new point at this year's fair is the cooperation with major international e-commerce platforms such as Alibaba and Amazon in the process of keeping up with digital trading methods, thereby supporting quality Vietnamese products to have the opportunity to export and be known to a large number of international tourists.
As a facility specializing in the production of incense products, agarwood sticks, and handicrafts from agarwood trees, distributed to 16 provinces and cities across the country, Mr. Ho Van Phuc, owner of Ho Phuc Agarwood facility, shared that the facility participated in the fair with the desire to promote natural agarwood products, without using chemicals, to tourists nationwide, especially the people of the capital Hanoi.
According to the representative of Hailcophar International Pharmaceutical Joint Stock Company Vu Thi Hai, the company participated in the fair to find a consumer market. Through the fair, Hailcophar focused on consulting activities, introducing to Hanoi residents and tourists nationwide how to distinguish and recognize poor quality cordyceps and real cordyceps; information on how to use and the effectiveness it brings to consumers' health.
Opportunities to connect and expand the market
In the context of difficulties in the output of agricultural products and local specialties, trade promotion and advertising of OCOP products have been identified by Hanoi as a breakthrough. Up to now, Hanoi has built 115 points of introduction and sale of OCOP products throughout the area, creating conditions for people and tourists to easily access high-quality goods.
In parallel, the city regularly organizes fairs, seminars, and trade connection events to help OCOP entities introduce products, expand consumption markets, and connect with distribution businesses. These activities are not only concentrated in the inner city, but also spread to suburban areas, associated with craft village tourism and rural tourism.
According to Deputy Director of Hanoi Department of Industry and Trade Nguyen Anh Duong, the highlight is that Hanoi has brought trade promotion to the international level. Many delegations of the city have participated in promotion programs in Germany, Italy, Australia, Sweden, the US..., introducing Vietnamese OCOP products to foreign consumers and importers. Through that, many products of Hanoi, from herbal tea, honey, traditional confectionery, to ceramics, rattan and bamboo... have been recognized and consumed in major markets.
These promotional activities help expand consumption channels, increase brand value and enhance the competitiveness of OCOP products. At the same time, they contribute significantly to promoting the image of Hanoi as a creative and representative center of Vietnam's new rural economy.
It can be said that proactive measures to promote trade and consumption of specialties have been creating a strong change in awareness for the majority of consumers in the capital in prioritizing the choice and use of goods produced by domestic enterprises, creating sustainable output for agricultural products and specialties of localities.
Source: https://hanoimoi.vn/thanh-pho-ha-noi-day-manh-xuc-tien-thuong-mai-nang-tam-thuong-hieu-san-pham-ocop-724342.html
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