10 destinations in Vietnam are top choices for year-end travel trends

With less than 30 days left until the end of 2025, Vietnamese tourists are also "bustling" to prepare for one of the busiest times of the year with many events celebrating and welcoming the new year throughout December 2025 and January 2026.

This year's New Year holiday falls near the weekend, so most Vietnamese people prioritize traveling . With 83%* of Vietnamese tourists prioritizing traveling on the weekend to make the most of their vacation, this year's New Year holiday falls near the weekend, making it the ideal time for Vietnamese people to enjoy a more complete trip.

Based on the latest search data, Booking.com, one of the world's largest digital travel platforms, has revealed a list of destinations that Vietnamese tourists are most interested in during this year's holiday season.

Tran Quoc Pagoda - a 1500-year-old pagoda, located on a small island in West Lake, Hanoi

Familiar domestic destinations still lead the holiday season with Vietnamese tourists.

Domestic travel continues to be the choice when planning a year-end holiday for the majority of Vietnamese travelers. According to Booking.com's Travel Trends 2025 Report, up to 69%* of Vietnamese travelers choose domestic travel, and of those, 42%* of survey participants said they like to go to familiar places and 37%* appreciate the convenience of choosing a destination that takes less travel time. In addition to the above common reasons, 45%* of travelers shared that they are willing to participate in local festivals when traveling. These factors contribute to explaining why familiar destinations are always the top choice in the year-end holiday plans of many Vietnamese people.

Phu Quoc tops the list of most searched domestic destinations by Vietnamese travelers during the year-end holidays, recording an increase of 86%* compared to the same period last year. It is followed by Da Lat, Ho Chi Minh City and Hanoi, vibrant cities with many special events and celebrations. Beach cities such as Da Nang, Nha Trang, Vung Tau and Mui Ne continue to be attractive choices for year-end holidays, while Hoi An and Sa Pa attract travelers who want to immerse themselves in local culture and the typical festival atmosphere.

Top 10 domestic destinations most searched by Vietnamese tourists from December 20, 2025 to January 4, 2026 include: Phu Quoc, Da Lat, Ho Chi Minh City, Hanoi, Da Nang, Nha Trang, Vung Tau, Mui Ne, Hoi An and Sapa.

Da Lat City

Branavan Aruljothi, Country Manager for Vietnam at Booking.com, said: “The end of year is the perfect time for many people to take a break, enjoy the festive atmosphere and spend time with their loved ones. Our data shows that Vietnamese travelers are prioritizing both exploring familiar domestic destinations and choosing short breaks in neighboring countries in the Asia-Pacific region. They are looking for itineraries that offer convenience, familiarity, or new cultural and festival experiences.

Short breaks abroad are also becoming increasingly popular during the festive season. With nearly 30%** of Vietnamese saying they plan to spend 1-4 nights abroad and another 29%** considering a 5-7 night holiday in 2025, the end of the year is often the perfect time to plan an international trip.

Bangkok, Tokyo and Seoul top the list of most searched international destinations this holiday season, each city with its own charm. Bangkok is bustling with a series of year-end events, while Tokyo and Seoul attract visitors with their unique festive atmosphere. For those who want to enjoy a longer holiday, Sydney and Paris are the two top choices. Sydney remains a familiar destination during the holiday season, highlighted by New Year's Eve events and a spectacular fireworks display at the Harbour Bridge. Meanwhile, the City of Light Paris - the city with the highest search growth among the 10 international destinations with more than 51% compared to the same period last year - attracts visitors with its vibrant Christmas activities.

Ho Chi Minh City

Vietnam: Diverse cultural and entertainment experiences are popular

Foreign tourists are also looking to Vietnam for their year-end holidays. Search data from international tourists during the long year-end holiday (from December 20, 2025 to January 4, 2026) shows that they are looking for different cultural and entertainment experiences during the festive season in Vietnam.

Besides the two major urban gateways of Ho Chi Minh City and Hanoi, top searched locations also include coastal areas such as Phu Quoc, Da Nang and Nha Trang, ancient cities such as Hoi An, and mountainous and highland areas such as Sa Pa and Da Lat.

Top 10 destinations in Vietnam most searched by international tourists from December 20, 2025 to January 4, 2026 include: Phu Quoc, Ho Chi Minh City, Hanoi, Da Nang, Nha Trang, Hoi An, Mui Ne, Vung Tau, Sa Pa, Da Lat.

Source: https://bvhttdl.gov.vn/10-diem-den-tai-viet-nam-la-lua-chon-hang-dau-xu-huong-du-lich-cuoi-nam-20251203190727238.htm