Vietnam Goods Day in China and Vietnam Fruit Festival at Wumart supermarket, Beijing, China

On November 29, 2025, the Vietnam Trade Office in China coordinated with Wumart Group and Goodfarmer Group to organize the event "Vietnamese Goods Day in China and Vietnamese Fruit Festival" at the Wumart retail supermarket in Beijing. This is one of the practical activities to implement the common perception of the two countries' senior leaders on promoting bilateral trade cooperation as well as implementing the project "Promoting Vietnamese enterprises to directly participate in foreign distribution networks by 2030" of the Government in Decision No. 1415/QD-TTg.

The event was attended by Vietnamese Ambassador to China Pham Thanh Binh, senior leaders of Wumart Group and Goodfarmer Group, 10 Vietnamese enterprises and many Chinese enterprises and retail industry associations, especially consumers in Beijing. In addition, media agencies from both countries also attended and reported on the event.

Participating in the event “Vietnamese Goods Day in China and Vietnamese Fruit Festival” are dozens of Vietnamese brands (Trung Nguyen; TH True Milk; Sao Thai Duong; Savanest Khanh Hoa ; IMEX News; VihaMark; ...) with diverse products such as bird's nest and products processed from bird's nest, coffee, fresh and dried fruits and fruit drinks, cashew nuts, confectionery, rice and many other products, ... displayed and introduced to Chinese consumers. Through the program, Vietnamese products and brands are supported to access the distribution network and retail supermarkets in China. This marks an important step in promoting and promoting Vietnamese goods to participate in China's distribution network.

In addition, through being introduced and enjoying the products directly, Chinese consumers will have more detailed and richer information and enjoy the taste of Vietnamese branded products. In return, our brands will increasingly increase their presence in China, especially in the Northern region. Through the program, Vietnamese businesses will also have the opportunity to exchange and better understand the tastes of consumers in the market of 1.4 billion people. It can be said that this will also be the driving force for businesses to constantly improve, enhance quality and diversify products in the future.

In addition to the event “Vietnam Goods Day in China and Vietnam Fruit Festival”, the Vietnam Trade Office in China also organizes the “Vietnam-China Business Connection Program”. The program is a practical bridge to help Vietnamese businesses introduce and exchange directly with buyers, distribution systems, and industry associations in China, thereby expanding opportunities to penetrate deeper into this market.

In the exciting atmosphere of the year of people-to-people exchange between Vietnam and China, the event is not only a trade promotion program, but also contributes to building a cultural and economic bridge, strengthening the comprehensive friendship and cooperation between Vietnam and China.

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Source: Vietnam Trade Office in China

Tags: China, Wumart Group

Source: https://moit.gov.vn/tin-tuc/su-kien-ngay-hang-viet-nam-tai-trung-quoc-va-le-hoi-trai-cay-viet-nam-tai-sieu-thi-wumart-bac-kinh-trung-quoc.html