Da Nang effectively implements tourism development stimulus program in 2025

In 2025, tourism activities in Da Nang city recorded strong growth thanks to effective stimulus policies and efforts of the entire industry.

According to the Department of Culture, Sports and Tourism of Da Nang City, revenue from accommodation, food and beverage, and travel in the first 10 months of 2025 is estimated at more than 48.4 trillion VND, an increase of 23.5% over the same period in 2024. The tourism stimulus program in 2025 has contributed to improving the competitiveness of Da Nang tourism destinations domestically, regionally and internationally on the basis of maximizing and effectively exploiting the values ​​of world cultural heritages: Hoi An Ancient Town, My Son Sanctuary, Cu Lao Cham World Biosphere Reserve, marine resources, islands, rivers, lakes, mountains and forests, historical and cultural relics, exploiting indigenous cultural values ​​and people.

The program has mobilized the active participation of many corporations, businesses, tourism business units, and the coordination of agencies and units in Da Nang City. There is a closer connection between management agencies and local businesses. Communication effectiveness has been spread strongly. Activities under the program have created wide coverage and effective application of technology to reach domestic and foreign tourists, contributing to enhancing the recognition of Da Nang tourism brand. The city has effectively connected with major tourist centers (Hanoi, Ho Chi Minh City) and linked the Central localities ( Quang Binh - Quang Tri - Hue - Da Nang) in promotion.

Tourists attend a cultural event held in Hoi An ancient town.

In addition, the program has a clear impact on the birth and completion of many new product lines, increasing the experience for tourists such as a number of newly formed products such as the tour to experience green tourism products in Quang Nam , the experience of "Heritage Route: Hoi An - My Son - Dong Giang Heaven's Gate: Where nature meets culture", the program of flying over Memory Land; night products (Strongly developing night activities such as Bach Dang Walking Street, Son Tra night market, Hoi An Memory shows, Ao Dai show, Charming show, Tien Sa show); specialized products (Deeply developing golf tourism, wedding tourism, MICE tourism with specific support policies). The business community and tourists highly appreciate the idea and the practical values ​​received when owning the 3 Passports to experience Da Nang tourism.

In the coming time, the locality will continue to implement tourism stimulus solutions such as: Organizing events, festivals, cultural and artistic programs, and sports tournaments during the low season to attract visitors, especially domestic tourists, and stimulate travel and accommodation demand.

Coordinate between accommodation, travel, transportation and tourist attractions businesses to launch combo tourism packages including: accommodation - sightseeing - cuisine - transportation at preferential prices. Widely promote product packages via digital platforms, social networks, and tourism applications to reach customers quickly and effectively.

Strengthening promotional activities in key international markets such as Korea, Japan, China, Southeast Asia, etc., especially enhancing online communication, using social networking platforms to expand the market, attracting high-spending international customer segments. Combining with OTA channels to deploy with each market group, launching appropriate designs, programs, and organization times.

In addition, we will develop culinary, heritage, green and sustainable tourism products, and encourage businesses to build environmentally friendly tourism products to attract international visitors who love experiences, tranquility and sustainability. Promote the strategy to attract the MICE market, continue to orient Da Nang to become the MICE tourism center of the region by calling for investment and developing more large-scale international conference and event centers. Strengthen links with airlines, transportation businesses and event organizers to attract the MICE market; Continue to provide policies and incentive packages specifically for MICE groups, contributing to strongly exploiting this market segment during the low season.

In the first 10 months of 2025, the number of guests served by accommodation establishments is estimated at more than 15.4 million, an increase of more than 20% over the same period in 2024. Of which, international visitors are estimated at more than 6.3 million, an increase of more than 25% over the same period in 2024; domestic visitors are estimated at more than 9.1 million, an increase of more than 16% over the same period in 2024.

In the first 10 months of 2025, the number of visitors is estimated to reach nearly 12.3 million, an increase of 5% over the same period in 2024; of which, international visitors are estimated to reach more than 7.1 million, an increase of 8% over the same period in 2024, domestic visitors are estimated to reach more than 5.1 million, an increase of 7% over the same period in 2024. Average length of stay: 1.87 days, of which international visitors stay for 2 days, domestic visitors stay for 1.75 days.

Source: https://bvhttdl.gov.vn/da-nang-trien-khai-hieu-qua-chuong-trinh-kich-cau-phat-trien-du-lich-nam-2025-20251203103245144.htm