Vietnam-Laos Investment Promotion Conference 2025, Saigontourist Group promotes strategic cooperation

Saigontourist Group continues to be a pioneer in participating in the Vietnam - Laos Investment Promotion Conference 2025, an important strategic event, held during the visit and working session of the high-ranking delegation of the Vietnamese Government in Laos.

The main event and agenda of the Conference will take place on December 3, 2025 in Vientiane, Laos. The Conference is organized by the Foreign Investment Agency - Ministry of Finance of Vietnam, aiming to strengthen cooperation in economic development, investment, and especially tourism between the two neighboring countries.

Saigontourist Group participated in the event with Vietnam Airlines Corporation and many other prestigious businesses and partners. This is a great opportunity for Saigontourist Group and its member units to meet business leaders, connect, expand the customer market, and contribute significantly to promoting Saigontourist Group's high-quality tourism products and services in the international market.

At the Vietnam - Laos Investment Promotion Conference 2025, Saigontourist Group participated in many specific working contents to promote development cooperation, connecting tourism products and services of Saigontourist Group - Ho Chi Minh City - Vietnam in Laos. Key activities include: Attending, displaying and promoting products and services at the Vietnam - Laos Investment Promotion Conference; Coordinating visits and working with tourism partners in Laos, establishing cooperative relationships for service development, investment, and signing two-way development cooperation agreements; Surveying tourist routes to research and develop new tourism products suitable to market needs.

The highlight of the Program is the Memorandum of Understanding (MOU) signing ceremony on tourism development cooperation for the period 2025 - 2030 between three parties, including Saigontourist Group - Vietnam Airlines - Lao Association of Travel Agents, witnessed by the leaders of the two countries' governments.

The content of the cooperation agreement focuses on the following areas: Coordinating to expand the market and promote two-way tourism in Vietnam - Laos; Jointly developing and promoting tourism products designed specifically for tourists to Vietnam and Laos, promoting the two countries as a destination; Improving services and enhancing brand awareness through joint marketing and promotional activities on the parties' media channels, with the common goal of promoting cooperation in tourism development.

Participating in this program is part of the strategy to continue implementing tourism promotion activities, while responding to solutions to attract international tourism, especially key and neighboring markets. The Vietnam tourism promotion program in Laos is an important event, playing a bridging role in continuing the tourism development process between Vietnam - Laos and other supporting industries, contributing to promoting Vietnam as a safe and attractive destination for international tourists.

Assessing the significance of this event for Saigontourist Group and the development of Vietnam - Laos tourism, Ms. Nguyen Thi Anh Hoa - Chairwoman of Saigontourist Group - commented: " The Vietnam - Laos Investment Promotion Conference 2025 is an important strategic working program, especially in the context of the two countries' efforts to promote comprehensive cooperation, implementing the goal of strategic connection between the two Parties - two States. The participation of Saigontourist Group and the signing of the Memorandum of Understanding between Saigontourist Group - Vietnam Airlines - Lao Association Travel Agents continues to affirm our commitment to strengthening cooperation in developing Vietnam - Laos tourism, together with Lao service, aviation and tourism businesses to exploit the abundant tourism potential of both sides .

With many similarities in culture and history, as well as unique tourism products, and being an attractive destination for Vietnamese tourists, Saigontourist Group identifies Laos as one of the key neighboring markets, not only in terms of attracting tourists to Vietnam but also developing tourism routes to bring Vietnamese tourists to Laos and forming cross-border tourism products.

1. Promote high-quality two-way tourism

Saigontourist Group focuses on building and diversifying two-way tourism products to serve many customers. For Vietnamese customers, Saigontourist Group will promote tours to explore cultural and historical heritage and eco-tourism in Laos, especially new survey routes. For Lao customers, Saigontourist Group will focus on beach resort tourism programs, shopping tourism, MICE services and wellness tourism in Vietnam, especially at destinations with strengths in facilities and high-class services of Saigontourist Group.

2. Developing inter-regional and cross-border tourism

Saigontourist Group will strengthen cooperation with Lao partners and businesses in the Southeast Asian region to establish international tourism itineraries (such as the Vietnam - Laos - Cambodia route, or economic corridor routes), fully exploiting the advantages of roads and air routes. This not only optimizes the experience of tourists but also contributes to strengthening the role of Vietnam and Laos as inseparable destinations on the regional tourism map.

3. Investment cooperation and human resource training

Saigontourist Group will study investment cooperation opportunities in tourism service projects in Laos, focusing on the accommodation and travel sectors, aiming to standardize services according to international standards. At the same time, Saigontourist Group commits to sharing experiences and cooperating in training high-quality tourism human resources, contributing to improving the competitiveness and sustainable development of the tourism industry in Laos.

According to Ms. Nguyen Thi Anh Hoa, participating and connecting at the Vietnam - Laos Investment Promotion Conference 2025 helps Saigontourist Group promote the development of tourism services and two-way investment, not only expanding the market of Lao tourists to Vietnam but also building high-quality international tourism routes, bringing added value to tourists. This is a solid foundation for the group to connect, expand the market of tourists, and contribute to strengthening the special, long-standing friendship and solidarity between the two countries.

Saigontourist Group is the leading tourism group in Vietnam, established on August 1, 1975, currently managing more than 100 hotels, resorts, restaurants, travel agencies, entertainment areas, tourism training schools, conference and exhibition areas, golf courses, cable TV...

Source: https://thanhnien.vn/hoi-nghi-xuc-tien-dau-tu-viet-nam-lao-2025-saigontourist-group-day-manh-hop-tac-chien-luoc-185251204115617237.htm