At the Vietnam-Laos Investment Promotion Conference 2025, Saigontourist Group strengthened strategic cooperation.

Saigontourist Group continues to be a pioneer in participating in the Vietnam-Laos Investment Promotion Conference 2025, a strategically important event organized during the visit and working trip of the high-level Vietnamese Government delegation to Laos.

The main event and working program of the Conference will take place on December 3, 2025, in Vientiane, Laos. The Conference is organized by the Foreign Investment Agency - Ministry of Finance of Vietnam, aiming to strengthen cooperation in economic development, investment, and especially tourism between the two neighboring countries.

Saigontourist Group participated in the event alongside Vietnam Airlines and many other reputable businesses and partners. This was a great opportunity for Saigontourist Group and its member units to meet business leaders, connect, expand their customer market, and make a significant contribution to promoting Saigontourist Group's high-quality tourism products and services in the international market.

At the Vietnam-Laos Investment Promotion Conference 2025, Saigontourist Group participated with many specific activities aimed at promoting cooperation and connecting tourism products and services of Saigontourist Group - Ho Chi Minh City - Vietnam in Laos. Key activities included: Attending, exhibiting, and promoting products and services at the Vietnam-Laos Investment Promotion Conference; Coordinating visits and working with tourism partners in Laos, establishing cooperative relationships for service and investment development, and signing bilateral cooperation agreements; Surveying tourist routes and destinations to research and develop new tourism products suitable to market needs.

A key highlight of the Program was the signing ceremony of the Memorandum of Understanding (MOU) on tourism development cooperation for the period 2025-2030 between three parties: Saigontourist Group, Vietnam Airlines, and the Lao Association Travel Agents, witnessed by leaders of the governments of both countries.

The cooperation agreement focuses on the following areas: Coordinating market expansion and promoting two-way tourism between Vietnam and Laos; Jointly developing and promoting tourism products specifically designed for tourists visiting Vietnam and Laos, promoting the two countries as a single destination; Improving services and enhancing brand recognition through joint marketing and promotional activities on each party's media channels, with the common goal of promoting tourism development cooperation.

Participation in this program is part of a strategy to continue implementing tourism promotion activities, while also responding to solutions to attract international tourism, especially from key and neighboring markets. The Vietnam tourism promotion program in Laos is an important event, acting as a bridge to continue the development of tourism between Vietnam and Laos and other supporting industries, contributing to promoting Vietnam as a safe and attractive destination for international tourists.

Assessing the significance of this event for Saigontourist Group and the development of Vietnam-Laos tourism, Ms. Nguyen Thi Anh Hoa - Chairwoman of Saigontourist Group - stated: " The Vietnam-Laos Investment Promotion Conference 2025 is a strategically important working program, especially in the context of the two countries striving to promote comprehensive cooperation and implement the strategic linkage goals between the two Parties and two States." The participation of Saigontourist Group and the signing of the Memorandum of Understanding on cooperation between Saigontourist Group, Vietnam Airlines, and the Lao Association Travel Agents further affirms our commitment to strengthening cooperation in Vietnam-Laos tourism development, and to working with Lao service, aviation, and tourism businesses to exploit the abundant tourism potential of both sides . "

With many cultural and historical similarities, as well as unique tourism products, making Laos an attractive destination for Vietnamese tourists, Saigontourist Group identifies Laos as one of its key neighboring markets, not only in terms of attracting tourists to Vietnam but also in developing tourism routes bringing Vietnamese tourists to Laos and creating cross-border tourism products.

1. Promote high-quality two-way tourism.

Saigontourist Group focuses on developing and diversifying two-way tourism products to serve a wide range of customer segments. For Vietnamese tourists, Saigontourist Group will promote tours exploring cultural and historical heritage and ecotourism in Laos, especially new destinations. For Lao tourists, Saigontourist Group will focus on beach resort tourism, shopping tourism, MICE services, and wellness tourism in Vietnam, particularly at destinations where Saigontourist Group has strengths in high-end facilities and services.

2. Developing inter-regional and cross-border tourism.

Saigontourist Group will strengthen cooperation with Laotian partners and businesses in Southeast Asia to establish transnational tourism itineraries (such as the Vietnam-Laos-Cambodia route, or economic corridor routes), fully exploiting the advantages of road and air transport. This will not only optimize the tourist experience but also contribute to consolidating the role of Vietnam and Laos as inseparable destinations on the regional tourism map.

3. Cooperation in investment and human resource training

Saigontourist Group will explore opportunities for investment cooperation in tourism service projects in Laos, focusing on accommodation and travel services, with the aim of standardizing services to international standards. At the same time, Saigontourist Group is committed to sharing experience and cooperating in training high-quality tourism human resources, contributing to enhancing the competitiveness and sustainable development of the Lao tourism industry.

According to Ms. Nguyen Thi Anh Hoa, participating in and networking at the Vietnam-Laos Investment Promotion Conference 2025 helps Saigontourist Group promote the development of tourism services and two-way investment, not only expanding the Lao tourist market to Vietnam but also building high-quality transnational tourism routes, bringing added value to tourists. This is a solid foundation for the group to connect, expand the tourist market, and contribute to strengthening the special, long-standing friendship and solidarity between the two countries.

Saigontourist Group is a leading tourism group in Vietnam, established on August 1, 1975. It currently manages over 100 properties including hotels, resorts, restaurants, travel agencies, entertainment venues, tourism training schools, exhibition and conference centers, golf courses, and cable television.

Source: https://thanhnien.vn/hoi-nghi-xuc-tien-dau-tu-viet-nam-lao-2025-saigontourist-group-day-manh-hop-tac-chien-luoc-185251204115617237.htm