Quang Binh tourism conquers Gen Z with emotions and experiences

Gen Z tourists see travel as a journey of discovery and inspiration, with the support of social networks and technology. Quang Binh tourism has also changed in recent times to meet the tastes of young tourists.

How Gen Z Travels to Quang Binh

The group of tourists aged 18 - 28 (Gen Z), with their determination and love of travel, seems to be redefining travel trends. According to an Agoda survey on travel in Asia, this group often likes to find travel inspiration from social networks and prioritizes experiences over pre-scheduled plans. Grasping that trend, the Quang Binh tourism industry is having a lot of creative content on social networks that is loved and chosen by young people to experience.

Young travelers often find travel inspiration from videos on social media. Photo: Jungle Boss

Gen Z travel with technology experiences. Photo: Jungle Boss

Ms. Cao Phuong Thao (27 years old) from Hanoi said that during the recent April 30 - May 1 holiday, she had a short trip to Quang Binh. Because she was traveling with her family, she prioritized comfort and searched for services online that suited her needs.

“I often look on social networking sites to see what previous people have said and experienced, then follow suit. The same goes for choosing restaurants and places to stay,” said Ms. Thao.

Many Gen Z travelers also consult social networks to have a personalized itinerary. According to Mr. Le Nhat Hoang (29 years old), a content creator in Quang Binh on the tiktok platform with more than 12 thousand followers, young people have a way to consult specific and real-life travel information from videos he himself recorded and posted.

“In recent travel months, every day, 5-10 young people text me to ask about tourist destinations, restaurants, weather, transportation… and there are even many calls to book tours. Young people are interested in videos about exploring and experiencing nature.”

Photos and videos of nature experiences on social networks attract tourists to experience them too. Photo: Nhat Hoang

Leading the trend of young customers

In addition to content from content creators, images and videos from tourists who have been to Quang Binh are also useful and authentic sources of information that young tourists like to refer to. Understanding the stories and needs of Gen Z is a way for travel agencies, tourism service providers and localities... to partially reorient their strategies and promptly adapt.

Quang Binh is a favorite destination for a segment of young tourists because of its diverse landscapes, allowing for nature exploration as well as affordable costs. Online travel platform Agoda ranks Phong Nha town, Bo Trach district (Quang Binh) as the most economical tourist destination in Asia. Therefore, research and preparation to welcome young tourists should be paid attention to in order to help the tourism industry change appropriately.

Firstly, social media is gradually becoming a tour guide for young people, besides, "word of mouth" marketing also plays an important role. Young tourists are often people who like to experience and make decisions very quickly, and at the same time, they also spend quite smartly, prioritizing unique experiences.

Singer Ho Ngoc Ha carries out a project to promote tourism in Quang Binh

Singer Ho Ngoc Ha and children at General Vo Nguyen Giap Memorial House

Recognizing this trend, recently the Quang Binh tourism industry has had programs to satisfy the tastes of young people, with big music festivals at the beginning of the year and welcoming summer attracting a large audience and tourists. In addition, tourism businesses also take advantage of social networks with many young people participating to carry out close, genuine and attractive promotional campaigns. Thanks to that, the total number of tourists to the locality during the holiday from April 30 to May 1 is estimated at about 369,000, an increase of 16% compared to the holiday in 2024.

The art program “Quang Binh - Come to Love” organized by the Department of Culture, Sports and Tourism of Quang Binh at the end of May also attracted a large audience and tourists from all over the world. In particular, following the program and also carrying the theme “Quang Binh - Come to Love” is a tourism promotion project in collaboration with singer Ho Ngoc Ha, with emotional and loving perspectives on the homeland of Quang Binh, depicting a land not only to visit, but to love for life.

Quang Binh Tourism Week 2025 attracts a large number of tourists

In the coming time, with the merger of Quang Binh and Quang Tri provinces, opening up many unique tours and tourism experiences, the local tourism industry can implement social media promotion strategies in a focused and key manner to contribute to reaching a large number of domestic and foreign tourists, especially young people.

Source: https://bvhttdl.gov.vn/du-lich-quang-binh-chinh-phuc-gen-z-bang-cam-xuc-va-trai-nghiem-20250620104819133.htm