Experiential tourism in Chu town: Many attractive spots

BAC GIANG - With the advantage of being a large fruit growing area in the country, famous for its lush lychee, orange and grapefruit hills, Chu town has great potential for tourism development. It is forecasted that this year's lychee crop will be a good one, so the local government, travel agencies and gardeners have proactively developed programs, tours and routes to bring and welcome visitors to visit and experience.

Enterprises and cooperatives are ready to welcome guests.

Although it was only established in July 2024, the Windy Hills Homestay tourist spot, managed by Homesmart Service Investment and Development Limited Company (Cau Den residential group, Thanh Hai ward), has attracted a large number of domestic and foreign tourists to visit and experience. Here, the enterprise has built an attractive entertainment service system. The advantage of this area is that it is located on a high hill, surrounded by thousands of lychees that are cared for by local people according to VietGAP procedures to ensure food safety.

Windy hills Homestay tourist destination prepares conditions to welcome tourists.

With an entrance fee of 20,000 VND/child, 40,000 VND/adult, visitors can visit the large lychee garden, and during the harvest season, they can experience fruit picking; swimming in the pool; and enjoy traditional dishes of the local people. In particular, there are rooms for families or communities with a capacity of 30-45 people/night.

Ms. Truong Thi Hanh, Director of Homesmart Investment and Service Development Company Limited, said: “There are days when the business welcomes 200-300 visitors; revenue reaches about 70-80 million VND/month. At this time, the business has been contacted by many travel companies in Hanoi , Quang Ninh, Hung Yen... to book places to eat and stay for guests during the lychee ripening season. We have hired more service staff, built some check-in points, and organized new and attractive experiential activities to serve tourists.”

Ms. Tran Thi Nhung, Head of the Department of Culture, Science and Information of Chu town, said that along with the fruit garden, the town also has many historical relics and scenic spots such as Khanh Van Temple, Ha Temple, Am Vai Pagoda; Khuon Than and Bau Lay lakes with many wild and attractive landscapes... creating diversity and richness for tourism products. Promoting that advantage, the local government has paid attention to promoting the consumption of agricultural products associated with experiential tourism. Fruit ripening season tours are organized more and more professionally, attracting a large number of tourists from inside and outside the province.

Diversified tourism products

From 2023-2024, tourism activities in Luc Ngan district (old) will develop and grow strongly, with the number of tourists visiting all year round. Each year, the locality welcomes 650-700 thousand visitors, an increase of 400-450 thousand visitors compared to 2022. Revenue from tourism activities is estimated at 80-90 billion VND. After separating the administrative boundaries of Luc Ngan district (old), tourism activities in Chu town continue to be maintained and developed. Since the beginning of the year, the locality has attracted about 170 thousand visitors to visit, have fun, experience, and explore culture, nature, land, and people; estimated revenue is nearly 20 billion VND; the number of visitors to the town is forecast to continue to increase in the upcoming lychee season.

Tourists rowing boats on Bau Tien Lake, Quy Son Commune (Chu Town).

It is known that Chu town has more than 7,100 hectares of lychee, this year the lychee crop promises to be a good one. Currently, the government, people and businesses are urgently preparing for the lychee tourism season.

According to Mr. Nguyen Van Manh, Vice Chairman of the Town People's Committee, to attract tourists to the locality in the coming time, the Town People's Committee is focusing on propaganda, promotion, promotion and stimulation of tourism development in 2025 with many specific activities such as: Organizing seasonal tourism programs (lychee flower season, ripe lychee season, orange and grapefruit season), in which from May to July, it will focus on connecting travel agencies to organize experiential tourism activities and lychee harvesting. At the same time, participating in fairs, lychee consumption promotion activities, tourism promotion organized by the province, departments and branches.

Since the beginning of the year, Chu town has attracted about 170,000 visitors to visit, have fun, experience, and explore the culture, nature, land, and people here; estimated revenue reached nearly 20 billion VND; the number of visitors is forecast to continue to increase in the coming months.

Following the town's direction, specialized agencies are surveying and building a list of beautiful cooperatives and garden houses, producing according to VietGAP, GlobalGAP, organic processes, convenient transportation systems; friendly and hospitable owners... to build tourist spots and tours. Organizing training and guiding garden house owners, cooperatives, and accommodation establishments in experiential tourism skills; committing to local authorities to ensure attentive and professional service, creating a good impression on tourists.

Research and organize a number of sports competitions (marathon, soccer, pickleball); organize seminars, competitions, and performances related to fruit growing areas; coordinate with press agencies to create videos, clips, and images... to contribute to promoting tourism and spreading the image of Chu town's homeland.

Promote the application of information technology in tourism promotion, effectively exploit applications on social networking sites (Youtube, Fanpage, Google Maps, Zalo), SMS service messages, create QR codes containing basic information about tourist attractions of the town posted at tourist sites, restaurants, motels, public transport to help tourists look up information quickly and conveniently. Areas and tourist attractions with many visitors will also have their internet infrastructure and wifi coverage upgraded. The town will support some equipment, propaganda banners, signboards... for gardeners and cooperatives.

Together with the local government, cooperatives and tourism service groups also proactively design programs, create unique features in their tourism products and send them to the Department of Culture, Science and Information, Department of Agriculture and Environment for synthesis, supplementation, comments, and formation of effective tours. Currently, the town has 10 enterprises and cooperatives operating in the tourism sector; about 30 accommodation establishments and many restaurants, cafes...

Some units have completed programs for sightseeing, experiences, photography, lychee picking, and lychee fruit shaping; organized team building in the garden (including fun activities, experiences, and accommodation at the garden house); processed food and drinks from lychees. Organized cultural and artistic activities combined with introducing information about the land, people, and typical local products.

Article and photos: Hai Van

Source: https://baobacninhtv.vn/bg2/dulichbg/du-lich-trai-nghiem-tai-thi-xa-chu-nhieu-diem-hut-khach-postid417948.bbg