Through this, Microsoft provides access to the latest generative Artificial Intelligence (AI) innovations, while continuing to support the cloud technology strategy that is a priority at FWD.
FWD Group will accelerate the adoption of generative AI initiatives through Azure OpenAI Services and other Microsoft enterprise innovations. FWD Group expects this to benefit from the private network, monitoring and security capabilities of the Microsoft Azure cloud platform, as well as modern AI models.
With the motto of putting customers at the center, FWD constantly innovates and improves its activities to bring many new experiences to customers.
Ryan Kim, Chief Digital Officer, FWD Group, said: “ Digital innovation has always been at the heart of FWD’s vision to change the way people feel about insurance. This partnership combines FWD’s pioneering spirit in Asia with some of the world’s fastest growing insurance markets, with Microsoft’s global scale and capabilities in technology and AI.
We believe that applying future technology initiatives to establish practical AI standards and implementation models for the insurance industry will help us shape the future insurance experience journey .”
FWD Group is constantly striving to improve customer experience and improve operations in the areas of acquisition, marketing, quality management of distribution channels and financial advice, underwriting, insurance claims settlement and customer care. FWD is one of the early adopters of Copilot for Microsoft 365, an AI assistant that supports employees' daily work.
“ AI is driving transformation in the financial services industry, opening up new opportunities for innovation and agile business growth at scale,” said Bill Borden, Corporate Vice President, Worldwide Financial Services, Microsoft.
We are excited to further strengthen our AI partnership with FWD through Azure OpenAI Services and Copilot for Microsoft 365, enhancing customer experience and ensuring business operations are conducted safely and responsibly.
As a key player in the global financial sector, Asia Pacific is known for its dynamism and adaptability, driving continued growth and innovation. We are committed to empowering our clients in the region with responsible AI.
With Microsoft’s advancements in enterprise AI, we are driving the financial services ecosystem to accelerate innovation to improve operational efficiency and create greater value for customers .”
FWD Group embarked on its AI journey in 2019 and now has nearly 200 AI models in use across the group, with more than 600 AI use cases in real-world deployment.
The Group's operations span Asia with over 11 million customers in 10 markets, including some of the fastest growing insurance markets in the world.
Since its establishment in 2013, FWD has focused on making the insurance journey simple, fast and convenient, with innovative and easy-to-understand insurance products, supported by digital technology. With a customer-centric approach, the Group is committed to changing the way people feel about insurance.
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