Expanding the loyalty ecosystem: Lotusmiles cooperates with LynkiD

Mr. Nguyen Sy Thanh - Director of Lotusmiles spoke at the event. Photo: VNA

With the vision of building a multi-dimensional loyalty ecosystem, where each bonus mile does not stop at the flight journey, Lotusmiles is constantly expanding the scope of application and value of bonus miles for members. Cooperating with LynkiD is the next step to realize that vision, helping Lotusmiles members convert bonus miles to LynkiD points to enjoy more than 10,000 incentives from more than 1,300 partner brands, including cuisine , retail, travel, telecommunications, entertainment...

At the same time, LynkiD users can also convert reward points from daily transactions into Golden Lotus miles to have the opportunity to experience premium flight privileges such as membership upgrade, checked baggage, business lounge, priority check-in and boarding. These are all iconic benefits of Vietnam Airlines service.

Lotusmiles' cooperation with LynkiD marks the next step in the journey to improve members' benefits and experiences. Photo: VNA

At the “Loyalty & Engagement Forum 2025” organized by Vietnam Airlines last September, Lotusmiles affirmed its pioneering role in creating an open loyalty ecosystem, connecting multiple industries and accompanying partners to bring sustainable values to customers. This cooperation agreement with LynkiD is a concrete demonstration of that commitment, as Lotusmiles continues to expand the experience space for members while creating new values for partner brands in the Vietnam Airlines ecosystem.

Lotusmiles presented LynkiD with a gift symbolizing connection and cooperation. Photo VNA

Lotusmiles Director Nguyen Sy Thanh shared: “After the success of VNA LEF 2025, we continue to concretize our commitment to putting customers at the center with practical steps. The cooperation between Lotusmiles and LynkiD not only expands benefits for members but also demonstrates Vietnam Airlines' orientation in creating a unified experience ecosystem where every interaction brings value.”

The collaboration creates a seamless journey of experience, connecting consumer life and flight journey for customers. Photo: VNA

Ms. Tran To Uyen - CEO of LynkiD also said: “The cooperation with Lotusmiles, the leading frequent flyer program in Vietnam, not only brings the ability to convert points flexibly in two directions but also creates a seamless experience journey, connecting consumer life and flight journey. This is the combination of two pioneering brands, aiming to build a sustainable loyal customer ecosystem, bearing the mark of Vietnam.”

With an ever-growing number of members, Lotusmiles is gradually becoming a comprehensive customer experience and appreciation ecosystem, where members can easily accumulate and use bonus miles in all aspects of life. The cooperation with LynkiD not only helps increase the value of bonus miles but also creates a foundation for Lotusmiles to expand its connections to new areas, continuing to maintain Vietnam Airlines' pioneering role in the customer-centric strategy and sustainable development.

Source: https://daibieunhandan.vn/mo-rong-he-sinh-thai-khach-hang-than-thiet-lotusmiles-hop-tac-cung-lynkid-10391011.html