Meet the man who closed dozens of "super cheap" land lots for 300 million VND in just 1 livestream: GenZers have a lot of money to invest!

Earlier this year, social media spread information that a person claiming to be the Director of a real estate brokerage in Hanoi livestreamed to sell plots of land with red books in Tuong Son commune, Nong Cong district (Thanh Hoa province) at a "super cheap" price of nearly 300 million VND/plot with an area of ​​150m2. At the end of the livestream, dozens of people had put down deposits to buy the land.

Mr. Nguyen Dat Thuc, Director of Trung Thuc Land Joint Stock Company

Livestream sales is a familiar form of business for shops and online stores to introduce products in the most intuitive way to buyers. This form was initially used mainly with items such as clothes, household appliances, etc. to provide the most intuitive view and dispel the user's worry of "not seeing the product" when shopping online.

Livestream selling can bring a very high number of closing deals, especially when the seller has a good sales script, which is commonly called "charming".

However, nowadays, not only are products such as fashion , household items, etc. sold, but more valuable and unique products are also being sold this way.

Social networks once spread information that on the day of God of Wealth (January 31, 2023), a person claiming to be the Director of a real estate floor located in Hanoi, livestreamed to sell plots of land in subdivisions with red books in Tuong Son commune, Nong Cong district ( Thanh Hoa province) at a "super cheap" price of nearly 300 million VND/plot with an area of ​​150m2. In addition, customers who "finalize" to buy will receive 5 additional golden cats. At the end of the livestream, dozens of customers had put down a deposit to buy land.

We had a sharing session with the man in the livestream, Mr. Nguyen Dat Thuc, Director of Trung Thuc Land Joint Stock Company located in Trung Hoa ward, Cau Giay district, Hanoi.

When asked about the special land sale livestream at the end of January, Mr. Thuc explained that people often have a wrong definition of livestream. Introducing products on livestream and selling on livestream are two completely different concepts.

" I livestream simply to introduce products and create demand. We have been livestreaming and selling car products for more than a year now. 90% of Trung Thuc Auto's sales (a business specializing in high-chassis cars, Mr. Thuc is one of the founders - PV) are now related to livestream. Every day we introduce that we have these products, and customers who want to buy will have to come directly ," Mr. Thuc shared.

This director believes that people are stuck in the mindset that livestreaming means closing orders immediately. Selling high-end products worth 1-2 billion VND via livestream is different from selling household items or fashion items worth tens or hundreds of thousands of VND.

Mr. Nguyen Dat Thuc livestreamed to sell land and had dozens of customers pay deposits while the market was "frozen", causing a stir.

However, being able to sell is not a matter of chance or luck. Mr. Thuc shares from personal experience the necessary factors for a successful real estate livestream:

First , preparation is needed. In order for customers to know and trust him, Mr. Thuc has spent half a year preparing for communication as well as building his own brand and the Trung Thuc Land brand before the first livestream. Mr. Thuc himself has many videos sharing knowledge related to real estate investment on social networks.

Second , the "fishing rod" factor of benefits is "seasoned" to help customers make decisions during the livestream. For example: if you deposit, there will be a discount,...

Third, choosing the right product to sell is very important. Real estate has many segments, but Mr. Thuc decided to choose quality products in the lowest segment. The selection criteria include: 100% long-term residential land (no land for perennial crops), red book, potential planning factors and prices in low-lying areas, never "inflated" or "pushed" in price. According to Mr. Thuc, this is a necessary condition so that when the market "warms up", the property can increase in price 3-5 times in the future.

Fourth , the price of real estate is the deciding factor in whether livestreaming can sell products or not.

"Previously, if you had 500 million VND, you could borrow 1 billion VND from the bank to buy land, but now with the same 500 million VND, you will only buy land for 300 million VND ," Mr. Thuc commented on the change in customer behavior during this period.

Fifth , have your own customer base. With 10 years of experience working and starting a business in the marketing field, currently managing an MMO community for online sales and online advertising services, Mr. Thuc has a separate customer base. That is young people doing online business.

" Their cash flow is still very good, even though the economy is more difficult than previous years. They have three characteristics: young, talented, and decisive. Although they are young, born in 1999 - 2000, they make the decision to buy a piece of land worth 300 - 400 million VND very quickly. GenZ people have a lot of money to invest, " Mr. Thuc shared.

It is known that Trung Thuc Land is not a unit specializing in residential land business, the two main segments of the company are resort real estate (Hoa Binh, Yen Bai) and industrial real estate. But in difficult times, the whole market freezes, forcing businesses to be flexible, think of ways to survive and have operating cash flow.

Mr. Thuc thinks that the difficult situation will take about 2 years and resort real estate is the last segment to recover after land, townhouses, industrial park real estate, etc. In that situation, businesses and managers must be flexible and adaptable, and cannot wait to close or dissolve the company?

In fact, necessity is the mother of invention. In difficult circumstances, business leaders will have to find ways to help their businesses overcome the waves. A large enterprise like Phu PNJ Jewelry Joint Stock Company, during the 2020-2021 period with long periods of social distancing due to Covid-19, "no one went out to wear jewelry", they also sold gold and jewelry via livestream for the first time. This method helps PNJ bring products to customers despite social distancing.

“ At that time, the entire jewelry market fell 36%. However, PNJ still grew 11%, because we found gaps in the market to grow . That is the story we call business regeneration ,” PNJ General Director Le Tri Thong shared at the seminar “Economy 2023: Identification and action of young entrepreneurs” organized by the Hanoi Young Business Association (HanoiBA).

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