Economic potential from OCOP products

The OCOP program offers opportunities to develop key product brands of Lien Chieu district. Photo: HUYNH LE

Take advantage of local

By participating in the OCOP program, production facilities are supported to improve processing procedures, build brands, design packaging and connect with modern distribution channels such as supermarkets and e-commerce platforms.

Ms. Nguyen Thi Thanh Tam, Director of Nhien Tam Cooperative (Hoa Minh Ward), a facility with 3 products including: Ngoon brand crispy young grapefruit slices, Ngoon brand young grapefruit tea, Ngoon brand crispy young grapefruit sticks, which have just been evaluated and classified as 4-star OCOP products by the city, said that previously the products were mainly sold to local consumers. After being upgraded, the number of customers increased significantly, especially through trade fairs and exhibitions organized by the city and district. From this facility, the cooperative boldly invested in more machinery and equipment to improve productivity and expand the market.

Thanks to the 4-star OCOP brand, Nhien Tam's young grapefruit products confidently appear in many supermarkets, stores and distribution units throughout Da Nang, Ho Chi Minh City, Hanoi, Da Lat, Nha Trang; and are also exported to the US and Australia. According to Ms. Tam, participating in OCOP helps to increase the value of products, creating motivation for the cooperative to constantly innovate. In addition to economic benefits, the OCOP program creates a sustainable value chain from production to consumption. Nhien Tam Cooperative is currently linked with farming households growing clean grapefruit according to VietGAP and organic standards in the Hoa Vang suburbs and neighboring localities.

Thanks to stable output, growers are confident in investing in cultivation, thereby improving the quality of input materials for processed products. “We understand that consumers are increasingly interested in the origin and quality of products, and OCOP is like a passport that helps products gain trust and easily access larger markets,” Ms. Tam shared.

Every year, Lien Chieu district focuses on evaluating and classifying OCOP products to find potential and unique products. On this basis, many products have been "reinforced" and their brands have been raised. Each product is closely linked to the cultural life and livelihood of local people. Many production facilities have transformed from small-scale, household-scale production to professional development, with long-term strategies for product quality, design and market positioning.

New direction for local products

Participating in the livestream "Countryside Market" on May 7 organized by HTV7 ( Ho Chi Minh City Television) in collaboration with HaloTimes and the Da Nang Young Entrepreneurs Association, brands such as Binh Minh fish sauce; Huong Que insoles and sandals; Ngoon crispy young grapefruit; Ngoc Oanh Foods black sesame nutritional bars; Phuc Vuong Loi agarwood watches; Beenuts cereal boat cakes gradually affirmed their product brands on digital platforms.

Director of Binh Minh Fish Sauce Cooperative Nguyen Viet Dung said that this is not the first time the product has appeared on livestream, but each time participating is an opportunity to listen to consumer opinions, renew the image and connect with customers far away. "We have received many orders, as well as positive feedback about the traditional flavor, packaging and especially the cultural story associated with the fish sauce making profession," Mr. Dung shared.

Livestreams bring a breath of fresh air to promotion and increase sales revenue in the digital market. Mr. Tran Cong Nguyen, Vice Chairman of Lien Chieu District People's Committee, said that in 2025, the district will continue to organize evaluation and classification of OCOP product consumption connection sessions on digital platforms, expand cooperation with e-commerce channels, regional specialty floors and some domestic supermarkets.

In particular, products with export potential will be supported in building traceability records and quality inspection according to international standards. From the above efforts, it can be seen that the OCOP program is gradually helping localities move from "production areas" to "brand areas", where each product not only has economic value but also a story about culture, people and aspirations for sustainable economic development, associated with local identity in the digital age.

In recent times, the OCOP program has become a driving force for the district to form a value chain linking production - processing - consumption. Some products such as Ba Nam's tre or Thuy Van Son sticky rice wine, Da Tuu ginseng wine... are chosen by many tourists as gifts when coming to Da Nang . This is also the basis for OCOP products to become part of the program "one destination - one product", attracting tourists to experience and consume.

HUYNH LE

Source: https://baodanang.vn/kinhte/202505/tiem-nang-kinh-te-tu-san-pham-ocop-4006690/