Gen Z "hunts" to buy special issue of Nhan Dan newspaper commemorating Dien Bien Phu Victory

Gen Z “hunts” for special print editions

Immediately after Nhan Dan Newspaper released the special issue on May 7, the printed newspaper stands were “sold out” since morning. Many Gen Zers tried every way to “hunt” for the special newspaper.

Panony account shared: “I would like to ask for a place to buy in Quang Ninh . I have been looking for a place to buy in the sun since yesterday but have not found one. If I cannot buy this time, I will regret it.”

When the Nhà cua Lá account boasted of finding 3-4 issues of the newspaper on social networks, many young people begged to buy them back: "Hey, can you share the good and the bad?"

Source: Tram Anh

The daily issue of Nhan Dan Newspaper on May 7, 2024 has 12 additional pages of special information, including 4 pages of content, 4 pages summarizing the progress of the 56 days and nights of the campaign, and 4 pages printing the entire panorama of the " Dien Bien Phu Campaign".

Readers can cut and combine them into a panorama up to 3.21m long and interact with the painting through augmented reality (AR) technology or QR code scanning.

This technology allows users to view a dynamic panorama in physical space.

After posting the AR experience clip, Tram Anh received many questions about how to own this special issue: "I had a bit of trouble finding it outside, but it was worth it."

Currently, the clip has reached 360,000 views after 1 day of posting.

Clip of Tram Anh cutting newspaper and interacting with AR technology. Source: Tram Anh

Here are some of the outstanding comments from Gen Z about this special publication:

Nhung Phan: Oh my god, I get goosebumps.

Le Thanh Vinh: This year's newspaper is great. No matter how much online newspapers develop, printed newspapers are something very meaningful.

Anhh Tramm: Thank you to Nhan Dan Newspaper and hope that in the future there will be more special publications.

Anh Thu: So cool, the approach of Gen Z is so good.

Ngan Dieu: Oh my god. Where can I buy this issue?

Maya Oteuru: Oh, now that I know, where can I buy it?

Tiktok user: Is there any way to buy online? I'm in Binh Phuoc and the post office doesn't sell it?

Read more comments at: Link

Source: Tram Anh

Changing formats to reach Gen Z

Living in a world filled with digital technology, Gen Z is the most digitally savvy group in society. Gen Z not only has a "mobile first" mindset but even a "mobile only" mindset when it comes to accessing information.

Journalist Thi Uyen (a member of the author team) shared: “The development team wants to create a product that combines technology and traditional print journalism. Personally, I hope that the augmented reality experience on the 7/5 publication will help Gen Z become closer and more attached to mainstream press content. Instead of using complicated glasses, the entire experience will be done through a phone application: Nhan Dan Newspaper - AR scanning”.

Gen Z expressed special love for the special edition of Nhan Dan Newspaper on May 7. Source: Tram Anh

Instructions for interacting using AR with the special supplement of Nhan Dan Newspaper on May 7: Download the Nhan Dan Newspaper application - AR Scan on Appstore or CH Play:

- For iOS operating system: Scan the red dot at Hoang Cam kitchen location (picture 1)

- For Android operating system: Scan the green dot at the position of the flag "Determined to fight - Determined to win" (picture 3)

For the best experience, it is recommended that users choose a large space (over 4m), scan the special supplement of Nhan Dan Newspaper on a flat surface. Click on the ND logo to read more detailed information.

Exhibition at Nhan Dan Newspaper headquarters (71 Hang Trong, Hoan Kiem, Hanoi).

In addition, readers can directly experience augmented reality at the interactive panorama exhibition "Dien Bien Phu Campaign" at the headquarters of Nhan Dan Newspaper (71 Hang Trong, Hoan Kiem, Hanoi) and the Dien Bien Phu Historical Victory Museum (279, Muong Thanh, Dien Bien Phu City).

Due to exceptionally high demand, Nhan Dan Newspaper has decided to print an additional 5,000 copies of the panorama "Dien Bien Phu Campaign" on May 10.

Source: https://nhandan.vn/gen-z-san-lung-mua-bao-nhan-dan-so-dac-biet-post808625.html