SJC gold price today sets a new record, surpassing the peak of 128 million
The price of SJC gold in Hanoi this afternoon was listed at 126.7 million VND/tael (buy) and 128.2 million VND/tael (sell). Compared to the previous session, the buy price increased by 700,000 VND/tael, while the sell price also increased by 200,000 VND/tael.
Not out of the trend, DOJI Group also showed its agreement with SJC. DOJI gold bar price was adjusted to 126.7 million VND/tael (buy) and 128.2 million VND/tael (sell). Both buying and selling prices had similar increases, respectively 700,000 VND/tael and 200,000 VND/tael.
PNJ, a familiar jewelry brand, is also not out of the game. PNJ's listed price has increased significantly, reaching 126.7 million VND/tael (buy) and 128.2 million VND/tael (sell). The buy price increased by 700,000 VND/tael while the sell price increased by 200,000 VND/tael.
Meanwhile, Mi Hong also recorded a similar increase. Mi Hong's buying price is currently 127.2 million VND/tael, an increase of 700,000 VND/tael. The selling price is 128.2 million VND/tael, an increase of 200,000 VND/tael compared to the previous trading session.
Bao Tin Minh Chau alone had the strongest increase in buying price, up to 900,000 VND/tael, pushing the buying price to 126.7 million VND/tael. However, the selling price only increased by 200,000 VND/tael, listed at 128.2 million VND/tael.
Phu Quy also recorded an increase in price, although with a narrower amplitude. Phu Quy's buying price increased by VND300,000/tael, reaching VND125.7 million/tael. The selling price also increased by VND200,000/tael, closing at VND128.2 million/tael.
At the time of survey, Vietinbank Gold announced the selling price at 128.2 million VND/tael, an increase of 200,000 VND/tael compared to the previous session.
Price of 9999 plain gold ring today 8/28/2025 slightly increased
At 12:30 on August 28, 2025, the price of DOJI's 9999 Hung Thinh Vuong round gold ring was listed at 120.2 million VND/tael (buy) and 123.2 million VND/tael (sell), an increase of 400 thousand VND/tael in both buying and selling directions compared to the previous day, with a buying - selling difference of 3 million VND/tael.
Plain gold ring price today August 28, 2025 increased slightly
Bao Tin Minh Chau kept the price of gold rings at 120.2 million VND/tael (buy) and 123.2 million VND/tael (sell), an increase of 200 thousand VND/tael in both directions compared to early this morning, with a difference of 3 million VND/tael.
Phu Quy Group also listed the price of gold rings at 119.8 million VND/tael (buy) and 122.8 million VND/tael (sell), an increase of 300 thousand VND/tael in both directions compared to yesterday, with the difference between buying and selling being 3 million VND/tael.
Gold price list today 8/28/2025 in Vietnam in detail
Gold price today | August 28, 2025 (million dong) | Difference (thousand dong/tael) | ||
Buy | Sell | Buy | Sell | |
SJC in Hanoi | 126.7 | 128.2 | +700 | +200 |
DOJI Group | 126.7 | 128.2 | +700 | +200 |
Red Eyelashes | 127.2 | 128.2 | +700 | +200 |
PNJ | 126.7 | 128.2 | +700 | +200 |
Vietinbank Gold | 128.2 | +200 | ||
Bao Tin Minh Chau | 126.7 | 128.2 | +900 | +200 |
Phu Quy | 125.7 | 128.2 | +300 | +200 |
Update on world gold price this afternoon, the decline has slowed down
World gold price, at 12:30 on August 28, 2025 (Vietnam time), the world spot gold price was at 3,389.2 USD/ounce. Today's gold price decreased by 6.3 USD compared to yesterday. Converted according to the USD exchange rate at Vietcombank (26,531 VND/USD), the world gold price is about 112.69 million VND/tael (excluding taxes and fees). Compared to the domestic SJC gold bar price on the same day (126.7-128.2 million VND/tael), the SJC gold price is currently about 15.51 million higher than the international gold price.

Gold prices held steady on Thursday as investors held off from placing large bets amid a looming US economic data that is expected to shed more light on the Federal Reserve’s interest rate policy path.
Spot gold was steady at $3,390.27 an ounce at 02:57 GMT, after hitting its highest since Aug. 11 in early trading. Meanwhile, U.S. gold futures for December delivery were flat at $3,447.40.
“There is a lot of positive interest in gold, given concerns about institutional credibility and risks to the independence of the Fed,” said Kyle Rodda, financial markets analyst at Capital.com.
Investors are now focused on the Personal Consumption Expenditures (PCE) index – the Fed’s preferred inflation gauge – due out on Friday.
“We’re really looking for a stronger catalyst to push prices above the crucial $3,400 level… The U.S. PCE data will be extremely important. We remain bullish on gold. I think all the fundamentals are moving in the right direction,” Rodda added.
Economists surveyed by Reuters forecast the PCE price index would rise 2.6 percent in July, matching the previous month's gain.
The market is pricing in a more than 88% chance of the Fed cutting interest rates by 25 basis points at its policy meeting next month, according to CME Group's FedWatch tool. Non-yielding precious metals like gold tend to do well in low-interest-rate environments.
New York Fed President John Williams said Wednesday that interest rates are likely to fall at some point, but policymakers will need to monitor incoming data to decide whether a rate cut next month is appropriate.
In other precious metals markets, spot silver rose 0.3% to $38.72 an ounce, platinum was steady at $1,348.07 and palladium rose 0.3% to $1,095.26.
Source: https://baodanang.vn/gia-vang-trua-nay-28-8-2025-gia-vang-nhan-vang-mieng-sjc-dong-loat-tang-manh-xuyen-thung-dinh-cu-3300552.html
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