At 6am, the local market in Hoang Mai district ( Hanoi ) was bustling. In a small vegetable stall of less than 5 square meters, Ms. Nguyen Thi Hanh (46 years old) quickly arranged baskets of cabbage, bunches of water spinach, and bunches of fresh onions on the shelves.
But today, the amount of goods she imported is much less. “A few days ago, the supplier asked for immediate payment, but I didn’t have time to turn around the capital, so I had to reduce the order,” she shared.
For those who make a living from small businesses like Ms. Hanh, needing money urgently to import goods is a common occurrence. Meanwhile, revenue is slow to come in after a few days, just an unexpected expense such as a sick child, increased rent or urgent need to close a source of goods is enough to interrupt the cash flow.
“Borrowing from relatives is embarrassing, but borrowing money from the market is very expensive. Working for a whole month is often just enough to pay off the debt,” said Ms. Hanh.

Many small traders find it difficult to cope when faced with unexpected expenses (Photo: F88).
Not only Ms. Hanh, this pressure is also a common reality for many households. According to the 2024 Population Living Standards Survey of the General Statistics Office, the average income per capita in 2024 reached about 5.4 million VND/month, while the average expenditure per person was about 2.8 million VND/month. Therefore, the ability to accumulate reserves of many households is still limited.
When faced with unexpected expenses, many small traders and freelancers easily fall into a state of working capital breakdown, forcing a large number of them to seek informal sources of loans at high costs, leading to the risk of debt spiral.
In recent years, the development of digital financial platforms has brought more options. The most prominent recently is F88's limit loan solution, which is specifically designed for ordinary customers such as small traders, freelancers who often need urgent capital but have little access to banks.

F88 provides a loan limit solution specifically for the general customer group (Photo: F88).
Unlike traditional loans, F88's limit loans are implemented entirely on a digital platform through the My F88 application. For new customers, the loan procedure and handover of collateral only need to be done once at the store. After that, customers can withdraw money online whenever needed, helping to shorten the procedure time by up to 90% compared to the usual loan method.
Once approved, the total maximum loan amount (also known as the loan limit) will be displayed directly on the My F88 application. Borrowers can flexibly withdraw money multiple times within the approved limit without having to return to the store to complete the withdrawal procedure.
Withdrawal is easy, just select the desired amount on the app, the money will be transferred to the account immediately, within the time frame from 1am to 10pm every day.
Thus, F88 provides customers with a loan wallet with an approved amount, so that they can proactively withdraw and use it when needed. Interest and fees are only calculated on the actual amount withdrawn, not on the entire limit, and early repayment is also free, helping customers save maximum loan costs.
For small traders like Ms. Hanh, this form helps reduce pressure significantly. “Now I don’t have to worry about being forced to lower prices or losing customers just because I don’t have enough cash. Knowing that I have a limit on my phone, I dare to import more goods without fear of being passive,” she said.
“A reserve limit that can be activated at any time not only helps small businesses maintain business, but also helps ordinary workers be more proactive in dealing with unexpected situations such as hospital fees, car repairs or children's tuition.
This solution also helps them avoid risks from hot loan channels in the market, which have many potential consequences. For this group of customers, one minute of operation on the application sometimes means a month of peace of mind in working and trading, because they know they always have a reliable "backup source" when needed," said a representative of F88.
Source: https://dantri.com.vn/kinh-doanh/giai-phap-von-kip-thoi-giup-tieu-thuong-khong-lo-gian-doan-buon-ban-20251017181226264.htm
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